When I say it's expensive, it's expensive everywhere, and a little more expensive at Shoppers, but I play the bonuses game, so it's cheaper here if you take advantage of bonuses or multipliers. I buy most of the electronics items I can at Shoppers, mostly at Redemption events. If you're patient, you'll do well. I wasn't really patient on this purchase as I lost my old charging cable, but there was a nice bonus points offer a couple days after I lost my cable, so I'm grateful to save some money at Shoppers.