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They’re Real! Lengthening Mascara
They’re Real! Lengthening Mascara
$39
$39
Plus tax
585 PC Optimum points
Colour: Black - 8.5 g
Quantity
1
Shipping
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Available at select locations.
Pickup
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Available at select stores.
Same-day delivery
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Available at select locations.
Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.
About this product
Item #602004039200
They’re Real! Lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula wont smudge or dry out. A specially designed brush reveals lashes you never knew you had!
- 94% saw dramatic length & volume *
- 94% saw visible lift *
- 100% saw long-wearing results *
(*Results observed in a consumer panel survey.)
Features & benefits
How to use
Ingredients
Most Liked Positive Review
The Holy Grail of Mascara
This is my all time favorite mascara and is totally worth the splurge. I get a bit more bang for my buck by using a regular Loreal mascara, letting it dry, then applying a few coats of "They're Real!" for serious length. The adorable name fits - I have people ask me ALL the time if I have eyelash...
Most Liked Negative Review
Terrible for me!
Impulse buy at the cosmetics counter - high hopes. Honestly — FOR ME AND IN MY OPINION — this is awful mascara! Clumps like 80's mascara with the plug pulled out. Clumps fall off through the day leaving black spots on my cheeks. I so don't like this mascara. Going to stick with my favorite: Tel...
Reviewed by 1514 customers
Previous Brown formula was better
Reviewed at
benefitcosmetics.comUsed the brown for years with the brown primer and it didn't flake or get clumpy. Why did it change?
Love the mascara but less mascara in container
Reviewed at
benefitcosmetics.comI love this mascara but it seems like they are putting less and less mascara in the bottle/container. It used to last me months now I feel like it lasts 6 weeks. It's not cheap but I was ok paying for it when it lasts awhile but I can't justify spending the $$ when you are clearly adding less mascara
Buy this!
Reviewed at
benefitcosmetics.comLove it!
This used to be a good product
Reviewed at
benefitcosmetics.comI bought this numerous times when it was a 'Mascara Primer' and it was fabulous. The brown color was perfect, it never clumped, and never flaked. This latest iteration is too black, it clumps badly and flakes all over the place. I will not buy it again!
Bring back the old formula
Reviewed at
benefitcosmetics.comI don't know why they reformulated but it's not working! It used to be nearly waterproof and separated and lengthened perfectly. I could wear it all day in the Southern summer heat and now it smudges in an hour. Please bring back the old formula! I'm begging you!
Please bring back the brown colour!
Reviewed at
benefitcosmetics.comBest mascara I've used, always pick it up in the aeroport, but need the brown back please! Black is too harsh but the brown is just perfect
After several brands, this is it!!
Reviewed at
benefitcosmetics.comI am 62 with thinning lashes. I have searched and tried many. After finding They're Real...I am a happy lashes lady!
Ruined the formula
Reviewed at
benefitcosmetics.comI used this mascara for YEARS. Then they changed the formula. I emailed them when I first noticed it and they flat out lied and told me they didn't. So me being trusting in the brand. I bought it again and again. Each time a huge disappointment. I know they see everyone complaining and they still won't change it back. Just don't waste your money. MAC has a few good ones that I found. But nothing compares to the old formula.
Almost perfect
Reviewed at
benefitcosmetics.comAlmost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect almost perfect.
Great mascara but goes everywhere....
Reviewed at
benefitcosmetics.comThis mascara is a great way to get volume and length. It only takes a few swipes to get perfectly sculpted lashes. The only downside is that it transfers HEAVILY. By the end of the day, I've had people ask me if I put on black eyeshadow on my lid( I only wear mascara???) It also transfers to my under-eye and looks like I have never slept. ( I don't put mascara on the bottom lashes.) Benefit, this mascara is SO GOOD but for the love of God, please make it less smudge proof. I have even caked my lid and undereye with powder to make the surface less oily, and I still look like I have two black eyes.