COLOR BENEFITS Better Natured™ Liqui-Creme Hair Color delivers salon-quality, radiant color. 100% of women who tried it agree!** It provides rich, dimensional, vibrant color that lasts for up to 8 weeks. And, the gray coverage? Impeccable! In fact, 94% of women who tried it agree.** Our precisely calibrated technology allows YOU the freedom to mix shades for a customized result. That means that if you mix 1 ounce 6G with 1 ounce of 8G your result will be an exact 7G. Just be sure to follow our mixing instructions and always mix in equal parts color + developer. APPLICATION BENEFITS Our exotic passion flower fragrance gives your coloring session a tropical vibe. The just-right liquid-crème viscosity gives you the versatility to mix with either a bottle or bowl and brush. Better Natured™ Liqui-Creme Hair Color is gentle on the hair and scalp. CONDITIONING BENEFITS Better Natured™ Liqui-Creme Hair Color leaves hair so soft and silky smooth, you might feel like you’ve already conditioned! In fact, 90% of women who tried it agree that their hair feels DRAMATICALLY conditioned after coloring.** ** In salon panel test.

Water/Aqua/Eau, Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Sodium Coco-sulfate, Sorbitol, P-phenylenediamine, Ammonium Hydroxide, Resorcinol, Propanediol, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Oil, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Arginine, 1-naphthol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Erythorbic Acid, Glyceryl Stearate, M-aminophenol, N,N-bis(2-hydroxyethyl)-P-phenylenediamine Sulfate, Phosphoric Acid, Polyquaternium-53, Sodium Gluconate, Sodium Metasilicate, Sodium Sulfite, Phenoxyethanol, Citronellol, Linalool, Fragrance/Parfum.