Online Exclusive

Bobbi Brown

Vitamin Enriched Smoothing Serum

Vitamin Enriched Smoothing Serum
  • Vitamin Enriched Smoothing Serum 1
  • Vitamin Enriched Smoothing Serum 2
  • Vitamin Enriched Smoothing Serum 3
  • Vitamin Enriched Smoothing Serum 4
  • Vitamin Enriched Smoothing Serum 5
  • Vitamin Enriched Smoothing Serum 6
  • Vitamin Enriched Smoothing Serum 7

Online Exclusive

Bobbi Brown

Vitamin Enriched Smoothing Serum

97%
of respondents would recommend this to a friend

$111

$111

Plus tax

1,665 PC Optimum points

Size: 30 mLOut of stock online

Quantity

1

Shipping

Shipping

-

Available at select locations.

Bopis

Pickup

-

Available at select stores.

Same Day Delivery

Same-day delivery

-

Available at select locations.

Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.

Offers for this product (2)

    Gift With Purchase

    Receive On-The-Go Mini Set as your free gift when you purchase from any Bobbi Brown product over $75. Offers ends 1 Jan at 11:59pm EST.*

    *One per customer, while quantities last.

    3 free samples

    Choose 3 free samples at checkout for Luxury Beauty purchase.

About this product

Item #716170282145

A 2-in-1 smoothing serum and glow essence that delivers smoother, more even-toned skin in just 4 weeks.* The first step of our Artist-approved Vitamin Enriched regimen, powered by 10 potent skin-caring ingredients. Boosts your base overnight with skin-loving hydration and helps to create a perfect canvas for fresh, seamless makeup over time.


*Clinical testing on 51 women, after using product for 4 weeks.


Free of:


  • Formaldehyde & releasing agents
  • Synthetic fragrance
  • Mineral oil
  • Parabens
  • Paraffin
  • Petrolatum
  • Phthalate
  • Sulfates OR sodium lauryl sulfate/sodium laureth sulfate (SLS/SLES)
  • Sulfite
  • Synthetic color
  • Triclosan
  • Triclocarban

Review Snapshot

4.8
191 ReviewsWrite a review
97%
of respondents would recommend this to a friend

Ratings Distribution

Most Liked Positive Review

A Winter Staple for Dry Skin!

I recently had the pleasure of trying Bobbi Brown's Vitamin Enriched Smoothing Serum, and it's been a game-changer for my dry winter skin. As someone prone to acne during colder months, this serum worked wonders. The HydroGlow Fruit Complex and Niacinamide provided deep hydration, leaving my skin vi...

Versus

Most Liked Negative Review

I will give it a try again

The product itself is great quality and it soothes my dry skin type before the moisturizer. I've used vitamine enriched primer for over a decade, so I'm used to the smell of t I ordered this product back in Feb and I smelled something was off but I my sensitive skin didn't react to it so I ketp usin...

Reviewed by 191 customers

Moisture boost!

Submitted 3 months ago

By Lulu

From Texas

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

I love this serum! I mix it with my Bobbi brown vitamin enriched face base at night. It is very moisturizing, and I use it morning and night.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

sting

Submitted 8 months ago

By BJean

From PBC

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

I purchased this along with liquid foundation, primer cream, eye concealer stick, the cream and serum has a lovely scent of citrus. However, the serum to my skin is a bit strong! I'm wondering if it comes in a sensitive skin serum? The primer cream is amazing! however I want the benefits of the serum.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?

Adore this serum!

Submitted 9 months ago

By Whammy

From United States

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

I've used so many different serums and this one is perfect! Highly recommend!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Smells like playdoh

Submitted 9 months ago

By Jen

From United States

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

I had tried a sample of this long ago and loved it so I purchased a bottle at the Company Store outlet over the summer when I came across it. It smells awful! The best description is that it smells like playdoh. Because it was purchased at the outlet, it was not returnable. Since it was sooo expensive, I didn't toss it and decided to save it for the really dry weather. Over the last few weeks, I've used it a few times and the smell is really awful and now I'm wondering if it's even safe to use. I don't know if they sell counterfeit products or if this is just how it is.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?

Great Way to Start the Day

Submitted 1 year ago

By Vallee

From Arizona

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

I use this serum in the morning as I have a retinol I like to use in the evening. I have noticed that my skin looks more vibrant - must be the vitamin C in this product. I stock up when this item goes on sale as I do not want to be without it.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Love this!

Submitted 1 year ago

By Jamie

From Tempe, AZ

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

This makes my skin feel soooo smooth. I use it with the vitamin enriched face base. After allowing these products to soak into my skin - I apply the Bobbi Brown weightless skin foundation and pressed powder. I am flawless all day!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

So amazing 😍

Submitted 1 year ago

By Chellz

From Chicago

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

This product changed the game for me with my skincare routine. I have very sensitive skin due to eczema flare ups and I was worried about this product at first because it does carry a subtle fragrance. But I gave it a chance and thankfully my skin did not react to it. But my skin loved it. It's lightweight, hydrating and makes my skin feel so plumped and bouncy! People always ask if I have on makeup when I don't. If you don't believe me, just watch! Try it for yourself. But I do know everyone's skin is different, so just be mindful of the ingredients and if your skin may or may not like what's inside. 😊

User submitted media 1 of 2

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Severe Reaction – Be Cautious

Submitted 1 year ago

By juliekdc

From Dallas

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

My 88-year-old mother had a severe reaction to this serum—her entire face turned bright red and inflamed within hours, requiring medical attention. She has used skincare her whole life without issues (not EVER) and does not have sensitive skin. After reviewing the ingredients, I was shocked to see known irritants like Limonene, Linalool, Citral, Geraniol, and Grapefruit Peel Oil—fragrance allergens that do not belong in a "smoothing serum." Very disappointed that a brand of this caliber would formulate something so carelessly.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?

I will give it a try again

Submitted 1 year ago

By JB

From United State

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

The product itself is great quality and it soothes my dry skin type before the moisturizer. I've used vitamine enriched primer for over a decade, so I'm used to the smell of t I ordered this product back in Feb and I smelled something was off but I my sensitive skin didn't react to it so I ketp using it until I receive the complementary sample of the exact product and smelled it. It was completely different - in a good way. So I was right about something about the smell was off. A bit over $60 was wated as I passed the return window. I will purchase another one and see what happens. I'm now wondering if they sent me an expired item as it did smell like old moisturizer. We shall see.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Best serum on the market!

Submitted 2 years ago

By Tania

From Florida

Verified Reviewer

Reviewed at

bobbibrowncosmetics.com/

I've been using a this serum for a few weeks now, and I'm honestly so happy with the results! My skin looks brighter, feels smoother, and has such a healthy glow. The serum absorbs beautifully without feeling heavy, and the niacinamide has really helped even out my skin tone and reduce any redness. I couldn't be more pleased — it's definitely become a must-have in my skincare routine!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?