My kids absolutely love this toothpaste! The flavor is great and the toothpaste has helped keep them cavity free! I would highly recommended this toothpaste to any parents looking to keep their kids teeth healthy and clean!

Our kids both used to get terrible canker sores regularly before their dentist suggested it might be the SLS in their toothpaste. We have tried a lot of SLS-free toothpastes since then and this is by far their favorite, and they haven't had canker sores the entire time we've used it (which has been a couple years now). I also appreciate that it contains fluoride since where we live fluoride is not in our water. Both of our kids are cavity-free thanks to this toothpaste.

My daughter had an autoimmune disease which causes ulcers in her mouth, and I realized one day that certain toothpaste would only worsen the situation. I have since made the transition to this toothpaste and it is a godsend. I no longer see ulcers like I once use too.

This was my daughter's first real toothpaste. She seemed to have no issue with it. I appreciated the ingredients and the price point.

I bought this toothpaste to try something different for my daughter. She kept getting sores in her mouth and I couldn't figure out why. I did research and saw that SLS can cause mouth sores so I found her a toothpaste without it. This toothpaste is SLS free and dye free so it is a white paste. She likes the fruity flavor and has been mouth sore free! So glad I found this toothpaste.

As an adult with a mint allergy, there are very limited options as far as toothpaste goes. This one is one of the few that works! It is pretty strong and leaves my teeth super clean and white! My only complaint is I can't find it in any stores anymore (the strawberry one just doesn't compare). Desperately searching for more!

0 fruit taste. So gross. Will not buy again. I can't even taste 1 fruit

It makes me cough. My daughter won't use it. I use it because I don't want to waste the paste.

I stupidly purchased three tubes of fruit fusion looking for a healthier alternative for my three kids on the spectrum. 2 complained that it burnt and was poop. The other one cried . who knew toothpaste could do all that right before bedtime too

Also I cannot buy this anymore as it contains carrageenan, a well-known inflammatory ingredient. I'd rather have chunky or runny toothpaste with wholesome ingredients than a smooth consistency that requires carrageenan for pleasant effect. Also, since this is for kids, it would be tremendously helpful if you would include "safe to swallow" or at least "encourage child to spit toothpaste out." Or something like that.