ROUGE COCO BAUME, the lip balm that is as desirable as an iconic lipstick, is now available in a new finish with amplified shine. Housed in new packaging with a transparent cap, this lip care formula offers buildable intensity, for a customized result and better-looking lips, day after day.A unique lip balm with a dual COLOR and CARE function. The ROUGE COCO BAUME formula allows for custom coverage, ranging from a shiny, sheer wash of color after a single coat to lipstick-like intensity after three coats.At the heart of the ROUGE COCO BAUME lip care formula lie: the Hydraboost complex, nourishing shea butter, and Oleoactive, an oil that helps to keep the lips looking beautiful.From the very first swipe, lips benefit from up to 16 hours* of non-stop hydration and 12 hours** of comfort, instantly feeling 52%** less dry. After 4 weeks, lips look plumper (+16%***), feel better nourished via hydration (+95%****) and suppler (+53%****), and appear less chapped, for better-looking lips, day after day.Inspired by spring colors, the CHANEL Makeup Creation Studio has designed a selection of 6 unique new shades: a shimmery caramel beige, a fresh peachy coral, a refreshing cherry pink, a bluish pink, an intense bluish pink, and a purple, for makeup looks that range from subtle to bold.The iconic white and gold case is topped with a transparent cap that echoes the new, shiny finish of the makeup within.*Instrumental evaluation performed on a panel of 15 women**Self-assessment completed by a panel of 20 women***Clinical evaluation performed on bare lips after 1 month of daily application, panel of 29 women.****Self-assessment of bare lips after 1 month of daily application, completed by a panel of 29 women.