A new shine is born: intense, plumping and longwearing. ROUGE COCO BLOOM is a lip colour that blossoms with the radiance of beauty in motion. CHANEL Research has created its first hydrating and plumping lipstick that combines intense, long-lasting colour and sculpting shine in a patented formula. Ultra-comfortable, it acts in two phases. Phase 1: colour capture. The colour instantly sets on the lips, creating an intense, long-lasting result. Phase 2: plumping effect. The ultra-glossy oil phase rises to the surface and reflects light off the lips, providing spectacular shine. For eye-catching, mesmerizing lips that light up the face. The CHANEL Makeup Creation Studio has dreamed up a new range of deep, radiant shades: a combination of nudes, soft, warm or ebullient pinks, luminous oranges, powerful reds, sensual browns and magnetic plums. Its new black and silver packaging recalls the mirror-like finish of the lipstick. It also features a transparent cap that allows each intense shade to peek through.