I agree with the other reviews… product is not as good as it use to be. I've used this for many years. Cap doesn't fit the same and holes easily rip. Never had these problems before. Where did the awesome conditioner go? And for the girl who just started using this product and doesn't understand the bad reviews is because she has know idea how it use to be. Won't be buying it again. Use to love the product.

I used to dye my hair with Born Blonde Maxi, Did a patch test on one strand of hair with the newest Born Blonde Extra Blonding. Within a minute or two, It had burned my skin on the sides of my face. My ear turned blood red, and it was a very frightening experience. Now, I am left with light brown hair with one blonde streak! Has anyone else experienced this? Can anything be added to this formula to dilute this somehow?

The bleach is not the problem. The cap has been changed- it's too small and cheaply made. It doesn't fit down on the crown of the head therefore it doesn't get close to the root. The holes rip and stretch leaving giant chunks of hair or spots on your head!

I bought this product and it didn't have the cap, instructions, hook and conditioner.

Extremely poor quality, hair color will be yellow or orange. The only one that worked for me was Clairol Nice n Easy Born Blonde - Maxi - 1 Application Hair Color. Why did you stop selling this item MAXI? You need to put more purple powder in package in order for hair color to be blonde. What can be done to bring back MAXI hair dye?

I've used this product over 45 years and now something has changed because I'm not getting the same results. I think it should have stayed the same as before! (Very Very Disappointed !!!!!!☹️

Ai contacté Wella pour le produit Clairol Frost & Tip qui a effectivement changé les ingrédients. Ne l'utiliserai plus. Ce qui prenait 1 heure, ne fait plus rien même avec un temps de pose de 2 heures sur une mèche-teste et la couleur est rose ! Contactez la compagnie et faites part de votre déception. Le produit est maintenant aussi très liquide. Très décevant de changer une formule gagnante. Changez la boîte si vous voulez mais pas les ingrédients et les quantités !

Have used this product on my ash blonde hair for over 50 years! It's great, it's forgivable of your mistakes, it's professional looking. And has saved me thousands of dollars over going to a salon.

I have used Clairol Born Blonde since I was 14 years old, I am now 30 years old and I will NOT use Clairol anymore. I already have dark blonde hair, and I used Born Blonde as I wanted the platinum color. This bleaching kit was my go to product and in the past I was always more than happy with the results, until now. I don't know if Clairol is using new ingredients, or if they are using inferior ingredients. But, I have noticed a significant change in the outcome of my hair after using this product lately. For the past three treatments, my hair has felt more brittle, I have noticed more breakage, and the color is brassy and yellow even after using a toner. In the past when I would color my hair with Clairol, I loved how this product would make it a bright blonde color without being too white or too yellow, I'm not sure why things have changed. However, since Clairol has changed their ingredients, I will no longer recommend them, nor will I use this product any longer. It is saddening that after 16 years of loyalty to this product, I am forced to look elsewhere for a better product as Born Blonde is not giving me the same results as it used to in the past. Do better Clairol, you have lost a great customer that has been loyal to you for 16 years, as your product is clearly not of good quality anymore. Please do better!

It's Me Angie V I Love This Hair Dye Product!! I've Been Using It For Yearssssssss!! It Is An Amazing Product. This Hair Dye Will Defenitely Turn Your Black Hair Blonde { Trust The Process } My Natural Hair Color Is Brownish/Black Look At How Beautiful This Hair Dye Dyes My Hair Blonde.The Formula Works Wonders. Aplication Is Easy, If This Is Your First Time Using This Hair Dye You Have To Apply It Quick And Carefully If That Makes Any Sense. WEAR AN OLD T_SHIRT BCUZ IT WILL GET BLEACH LIKE STREAKS ON IT ALSO IT"S VERY IMPORTANT YOU DO A STRAND TEST FIRST B$ YOU PROCEED Instructions : 1. Add The Lightning Powder { Numbered 1 } To The Developing Creme White Bottle { Numbered 2 } Shake Well Before You Add The Lightening Liquid { Numbered 3 } Again Shake Well. 2. Next Wear The Plastic Gloves Provided Inside The Box { They're Inside The Paper That's Folded } 3. Part Your Hair In Four Sections { Form Of A Cross } 4. ALWAYS START FROM THE BACK AND WORK YOUR WAY TO THE FRONT OF YOUR HAIR Because The Front For Some Reason Activates Faster Then The Back. 5. Read The Instruction Pamphlet Provided Inside The Box That Will TellYou Exactly How Long To Leave It On Your Hair. I Personally Leave It On My Roots For 1 Hour { For Touch-Ups } 5. Once You Mixed The Hair Dye Well Apply To Your Hair. 6. Once The Time's Up Rinse Your Hair Really Good Until Water Comes Out Clear. 7. Then You Will Apply The Anti-Breakage Masque To Your Hair { A LITTLE GOES A LONG WAY } Leave It On Your Hai For 2-3 Minutes Then Rinse Your Hair Well. { Save The Rest And Apply To Your Hair Once A Week After Shampooing } AND VOALA!!!! Your Welcome Beautiful!! *.*