Colgate Sensitive Pro-Relief Repair and Prevent sensitivity toothpaste is clinically proven for instant and lasting† relief from sensitivity pain. With regular use, the Pro-Argin formula builds a long-lasting protective barrier that acts like a seal against sensitivity. Colgate Sensitive Pro-Relief Repair and Prevent sensitivity toothpaste helps prevent sensitivity, and fights cavities. Plus it has the freshness you trust from Colgate. †For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute. Brush twice daily and use regularly for lasting sensitivity relief, and cavity protection.Helps stop sensitivity pain at the source when used as directedInstant and lasting sensitivity relief when used as directedClinically proven superior lasting sensitivity protection compared to conventional toothpaste containing 5% potassium nitrateFluoride formula fights cavitiesLasting freshness and a clean mouth feelQuébec regulation does not allow pharmacist-owners to award PC Optimum bonus points on any medication or activity related to the practice of pharmacy. Product information is provided by the product vendor. This content is a summary for informational purposes only and does not have all possible information about this product. It should not be used as a substitute for advice from health care professionals, as this information alone does not assure that this product is safe, effective, or appropriate for you. For more detailed information on this product, including reported and possible side effects and contraindications, refer to the manufacturer's monograph, or speak with a health care provider.