Make their smiles as bright as their futures with Crest Advanced Kid's Fluoride Toothpaste, the #1 dentist-recommended toothpaste for kids and a winning formula for memorable smiles. Crest Chameleon Toothpaste is an excellent addition to make your kids' brushing routine even more exciting. This toothpaste changes color from blue to pink after 2 minutes, helping them create healthier brushing habits at a young age by brushing for the dentist-recommended time. Kids need effective protection as they lose their baby teeth and their permanent teeth start to grow. Crest Advanced Kid's Toothpaste formula contains fluoride to fight cavities and promote a healthier smile for your kids. Bring fun and protection to their brushing regimen with this Crest color-changing toothpaste. Crest Advanced Kid's toothpaste helps to protect kids' teeth as they transition from toddler to adolescence, helping them create healthy habits and start brushing 2x longer, for a healthier oral care routine. Make their brushing routing even more fun with its yummy bubble gum flavor kids love. Discover a new color-changing regimen with the variety of products on the Crest and Oral-B Chameleon line and teach your kids fun and healthy habits with every brush. Do not use on children under age 3.