Protection Against Gingivitis: Actively helps with Gum inflammation to reduce the risk of Gum Recession.;Advanced Antibacterial Formula: Plaque bacteria is one of the main causes of gum disease and Crest Gum Strength protects against plaque bacteria for up to 24 hours* thanks to the action of its antibacterial fluoride. *with twice daily brushing “;Effective Sensitivity Relief: The special formula provides relief from tooth sensitivity. ;Gentle and Soothing Cleanse: The rich and gentle formula spreads across your mouth, giving you a soothing tingle while you brush for a calming, refreshing clean all day.;Anticavity Protection: Crest’s Gum Strength protects teeth from weakening and strengthens already weakened enamel.;Clinically Proven: Designed by dentists, our toothpaste is clinically proven for healthier gums.

Medicinal Ingredient: Stannous Fluoride 0.454% w/w Non-Medicinal Ingredients: water, sorbitol, hydrated silica, sodium gluconate, sodium lauryl sulfate, carrageenan, sodium citrate, flavour, xanthan gum, cocamidopropyl betaine, zinc citrate, sodium hydroxide, stannous chloride, sodium saccharin, sucralose, titanium dioxide.