PURIFYING WATER LILY FROM THE NEW DIOR GARDEN The purifying water lily infused in the OFF/ON Foaming Cleanser formula is a functional ingredient known for its ability to purify its environment. The key to this purifying property is the chelation phenomenon, which involves trapping and retaining impurities such as heavy metals so that they do not spread in water. Infused in OFF/ON Foaming Cleanser, purifying water lily helps purify* the skin. The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875. In 1889, Joseph Bory Latour-Marliac went to Paris for the World’s Fair, which Claude Monet also attended. The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier. Located in Temple-sur-Lot, where the French water lily originated, the new Dior garden ensures the traceability, cultivation method and broad reach of French water lilies. To refine the harvesting process and further increase their positive impact on local biodiversity, the House of Dior and the Latour-Marliac teams have established a regenerative cultivation system unprecedented for the nursery. The rhizome of each plant picked for Dior is cut in two so as to keep a division whose shoot is immediately replanted. A philosophy shared by all Dior gardens, so that nature remains an inexhaustible source of inspiration and creation. The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested in a way that allows the plant to recover. * Ex vivo test on skin explant.

1. Take a small dollop of OFF/ON Foaming Cleanser. Add water and lather into a foam in the palm of the hand. 2. Apply OFF/ON Foaming Cleanser to the face and neck using circular motions. 3. Rinse thoroughly with water, then dry your skin with a clean towel. Do not store at extreme temperatures.