Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Bond Strength Advanced Damage Therapy hair conditioner will renew and improve chemically treated hair—hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *effect on external breakage when using system vs. non-conditioning shampoo. With Peptide Complex, this conditioner for chemically treated hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the BIO-PROTEIN CARE technology, which is designed to refill weak protein with Peptide Complex. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage* *due to breakage use with system vs. non-conditioning shampoo. Formulated with Peptide Complex, our Dove Bond Strength shampoo and conditioner system strengthens bonds from inside out and helps reverse signs of accumulated chemical damage for ultra strength and smoothness. Specially designed for chemically treated hair. After using the Dove shampoo, apply and massage this hair conditioner and leave on for 1 minute, then rinse. Use together with the Dove Bond Strength hair mask as a hair treatment for chemically treated hair once a week. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.