Helps with colour retention .. hair doesn't feel fried and dry if you get the set shampoos and conditioner it should be helpful between dyeing to maintain colour radiance.

the formula helps maintain colour richness and prevents premature fading from frequent washing. leaves strands feeling soft, silky, and significantly less frizzy. Built with Bio-Protein Care technology, it targets weak spots on chemically processed or dyed strands to restore a healthy look.

Tina's economy it's nice that you can buy colouring for your hair. That's not overly priced it saves you from going to the salon because you the salon look.

When purchasing shampoo, I look for a color protective kind. This helps keep my color looking fresh longer. Also purchased the conditioner to go with it

I haven't tried many colour protection shampoos, but I decided to try this brand. I was attracted by the DOVE name and bottle presentation as well as the price. I like the smell and the smoothness it leaves my hair.

Got this from nofrills. It was onsale and I also coup. This works really well in my color hair. It is indeed color protect

Keeps my colour looking fresh and leaves my hair soft without feeling dry. Smells nice and works exactly as expected. I love it and will continue buying.

I use Dove colour shampoo because it protects my colour and makes it last longer. That makes my hair feel silky, smooth, and shiny. I will continue to purchase this shampoo again and again.

Je n'avais plus de shampoing de salon. Moi et ma fille avons les cheveux teindu. Nous aessayé ce shampoing dove et ça a bien fait l'affaire

I loved using this product it helped my newly dyed hair, without drying it out or fading my colour fast.. made my hair soft, manageable and still looks like I just got it done.. well be buying again