Dove CROWN Collection Scalp Care Pre Biotic Serum goes beyond visible hair repair by protecting and hydrating the scalp's natural moisture barrier. Discover holistic care for the freedom to express the natural beauty of your textured hair. This soothing serum works in harmony with the scalp's natural microbiome. It cares for and protects the scalp's moisture barrier, for a healthy-feeling, hydrated scalp every day. Formulated with Vitamin B3 and Aloe Extract, the hair serum hydrates and nourishes the scalp and protects it from future damage. It contains no parabens and no dyes. How to use: On damp or dry hair, section hair and apply this hydrating serum directly onto the scalp. Use fingertips to massage. No need to rinse. Dove is a proud co-founder of the C.R.O.W.N. (Creating a Respectful and Open World for Natural hair) Coalition, driving legislation to make hair discrimination illegal. At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. We are on a mission to help the next generation develop a positive relationship with the way they look—reaching over ¼ of a billion young people with self-esteem education by 2030. Globally, Dove does not test on animals and is certified cruelty-free by PETA.