Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Cucumber Moisture Advanced Damage Therapy hair conditioner will renew and improve dull and dry hair—hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. **when used as a system. With Cucumber Extract, this conditioner for dull and dry hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the BIO-PROTEIN CARE technology, which is designed to refill weak protein with Cucumber Extract. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage*. The Dove Cucumber Moisture range is ideal for dry hair helps protect from dryness and lock in moisture without weighing hair down. Specially designed for dull and dry hair. After using the Dove shampoo, apply and massage this hair conditioner for dull & dry hair and leave on for 1 minute, then rinse. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.