Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you colour, bleach, straighten or blow-dry your hair, Dove Endless Waves Advanced Damage Therapy hair shampoo will renew and improve wavy hair with every wash —hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *effect on external breakage when using system vs. non-conditioning shampoo. With Coconut Oil, this shampoo for wavy hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the Liquid Bio-Protein care technology, which is designed to refill weak protein. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage.*due to breakage use with system vs. non-conditioning shampoo . Formulated with coconut oil, our nourishing Dove shampoo & conditioner system smooths frizz and gives 2X more defined waves. Specially designed for dull, frizz-prone hair. Just apply onto wet hair, lather and rinse before using the Dove Endless Waves hair conditioner. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.