Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Hair Fall Rescue Advanced Damage Therapy hair conditioner will renew and improve fragile hair—hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *when using SH/CD or SH/Mask vs. non-conditioning shampoo. With Lipid Serum, this conditioner for fragile hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the BIO-PROTEIN CARE technology, which is designed to refill weak protein with Lipid Serum. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage*  Formulated with lipid serum, our Dove Hair Fall Rescue shampoo & conditioner system deeply nourishes hair from root to tip, reducing hair fall due to breakage up to 98%. Specially designed for weak, fragile hair. After using the Dove shampoo, apply and massage this hair conditioner for damaged dry and leave on for 1 minute, then rinse. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.