Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Intensive Repair Advanced  Damage Therapy hair shampoo will renew and improve damaged hair  with every wash —hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *when using SH/CD or SH/Mask vs. non-conditioning shampoo. With Amino Serum, a key amino acid found in hair, this shampoo for damaged hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the Liquid Bio-Protein care technology, which is designed to refill weak protein. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage.*   The Dove Intensive Repair range is ideal for damaged hair that needs extra care, leaving it soft, manageable and protected against future hair breakage. Just apply onto wet hair, lather and rinse before using the Dove Intensive Repair hair conditioner. For more hair products for damaged hair, use together with the Dove Intensive Repair hair mask as a hair treatment for dry damaged hair once a week. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.