Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Lavender & Volume Advanced  Damage Therapy hair shampoo will revives hair with all-day body and volume —hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *when using SH/CD or SH/Mask vs. non-conditioning shampoo. With Lavender & Volume, this shampoo for fine and flat hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the Liquid Bio-Protein care technology, which is designed to refill weak protein. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage.*   Formulated with lavender and grapeseed oil, our moisturizing Dove shampoo and conditioner system revives hair with all-day body and volume. Specially designed for fine & flat hair. Just apply onto wet hair, lather and rinse before using the Dove Lavender & Volume hair conditioner. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.