Love your length and protect your long hair inch by inch. Dove Hair Therapy Lasting Length Sulfate-Free Shampoo is a strengthening shampoo made with rice protein, and it is specially formulated for long hair. Dove Hair Therapy Lasting Length system is the go-to for your long hair goals. Its micro-conditioning actives coat the hair fibres without weighing them down to ease detangling, smooth split ends & strengthen hair to the very tips. How to Use Dove Hair Therapy Lasting Length system: Apply this hair shampoo to wet hair, lather and rinse. For best results, follow with Dove Hair Therapy Lasting Length conditioner. Remember: you're beautiful ♥ Dove Hair Therapy Lasting Length system for long hair is sulfate-free, paraben-free and dye-free. This shampoo for damaged hair is Certified Cruelty-Free by PETA, and is made with 70% recycled plastic bottles, so you can feel good about using Dove. About Dove Hair Therapy Collection: Your hair is unique and deserves custom, tailored care. Dove Love Your Hair Collection delivers specialized care for a range of textures, types, lengths, and colors, so you can love & nourish the hair that makes you, you. This collection is free from sulfates and parabens. *nourishes at the level of the hair cortex