Really like this pencil, my only criticism is the shade - I wish it came in an even lighter/paler shade

I tried this eyebrow pencil for the first time several years ago when I clicked on a Facebook ad for a free sample (and I got a full-size pencil!). I honestly did not have any high or even moderate expectations for it, especially given the low price. I could not believe how much I loved the product. I always buy the waterproof version, and it does not smudge throughout the day, not even when I wash my face with water; my eyebrows stay put all day! This is the best eyebrow pencil ever (and I've tried MANY). I always buy several to keep in stock, so I never run out. This was my first experience with ELF Cosmetics, and since then, I've tried several other products, and I've become a fan.

I really liked that it keeps my brows looking thicker.

This is the best eyebrow pencil. It's the perfect color & pigment, I never have to try anything else again!

My go to brow pencil. I have used more expensive brow fillers and this one is my favorite. I do use the blonde color and my hair is light brown. I think it runs a bit dark.

I love this waterproof eyebrow pencil. It actually stays on until you wash it off and it washes off easily with soap or cleanser and water. I'll definitely buy this again.

Perfect for me, finally able to get a true grey color

This is my top choice for brows, so soft and great color.

I bought this only a few weeks ago and I'm glad it's very cheap because it kept breaking on several occasions so it did not last very long, although I will say the color (taupe) was pretty subtle for my dark orange hair and it was decent quality.

Definitely worth every penny. Highly recommend this if you are going swimming. Goes on super easy blends amazing.