I've been using this moisturizer for a while, and I understand why it's so popular. The texture is lightweight but still very nourishing, and it leaves my skin soft and smooth without feeling greasy. It works really well under makeup- foundation applies more evenly and doesn't cling to dry patches. I like that it's multi-purpose since it can be used as a moisturizer, primer, or even a soothing cream when skin feels irritated. It's especially great in colder weather or when my skin is dehydrated. The only downside is that it contains fragrance, so very sensitive or oily skin types might find it a bit heavy. Overall, it's a reliable everyday moisturizer that gives a healthy glow.