5 conscious beauty picks that deliver max results

From cruelty-free makeup to plant-based nail polish, these clean beauty picks are too good to miss.

Clean beauty has come a long way. What began as a category filled with crunchy granola formulas and big-ticket investments has now blossomed. Whether you’re looking for a plant-powered or vegan formula, planet-friendly packaging or a product free from ingredients like parabens, mineral oil and phthalates, you’ll find loads of choices from indie and established brands alike. Most importantly, these conscious picks can take on any traditional formula in terms of performance. Whether you’re looking for intense pigment payoff from a metallic eye shadow, the luxe feel of a serum or trendy nail polish hues, here are five clean beauty finds to try.

For eyes you’ll be wild about
Try: Pacifica Animal Magic Eyeshadow Palette

Inspired by Mother Nature’s creatures, this generous palette is packed with whopping 28 shades of vegan eyeshadows to create literally any eye look you can dream up, from subtle to wild. The matte, reflective and shimmering hues are enriched with vitamin E and free of talc, parabens and mineral oil — plus, the packaging is recyclable.

For brighter-looking skin
Try: Revolution 20% Vitamin C Radiance Serum

A star ingredient for healthy-looking skin, Vitamin C is touted for its ability to help boost skin brightness, fade dark spots, even out skin tone and protect against free radical damage. Blended with grapeseed oil and water-locking glycerin, this silky serum delivers the potent antioxidant in a cruelty-free and vegan formula.

For a feel-good manicure
Try: Sally Hansen Good. Kind. Pure™ Vegan Nail Colour

When it comes to this impressive range of rich nail shades, the 15-free plant-based formula is just the beginning. Yes, the polish is free from formaldehyde, acetone, toluene and more, but the brush bristles in each bottle of vegan polish are also made from 100% natural, plant-based materials.

For coverage you can count on
Try: CoverGirl Clean Fresh Hydrating Concealer

This buildable liquid concealer manages to camouflage imperfections without caking, cracking or creasing, while also leaving skin glowing. How? The cruelty-free, vegan formula is infused with nourishing coconut milk and aloe extracts, and made without phthalates, mineral oil, parabens and more.

For a flawless base
Try: Essence Pretty Natural Hydrating Foundation

The search for a clean, natural-looking complexion helper that won’t break the bank is over! Designed to enhance skin with medium coverage and a weightless feel for up to 24 hours, this vegan liquid foundation is infused with hyaluronic acid and aloe vera and free from parabens, alcohol, oil and gluten.

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