Beauty’s viral hits you need to know about

You’ll want to get these six products from all over Instagram and TikTok into your life.

There’s no shortage of beauty reviews on social media, which means it takes a truly outstanding product to start flooding your feed. Viral videos can tip you off to game-changing formulas that are being hyped up by a range of diverse content creators with unfiltered voices. From a glow-boosting serum to must-have mascaras and a surprising powder foundation star, here are six beauty products that have earned social superstar status.

For dramatic lashes

Mascara makes for excellent content. Videos featuring Essence Lash Princess False Lash Mascara have racked up millions of views and made this budget-friendly formula a very big deal. It transforms lashes with impressive volume and length that increases with each coat, and the wand itself gets many a shout-out — the cone-shaped fiber brush easily grabs those shorter hairs. Or perhaps the before-and-afters of people trying Maybelline Lash Sensational Sky High Mascara have caught your eye? This formula has received high praise on social media for giving lashes impressive extension, helping rocket it to the top of must-have lists. After rapidly selling out numerous times, the long-lasting and volumizing formula is now easy to acquire — but if you dream of long lashes this is still a “run, don’t walk” situation.

For a perfected complexion

There’s no doubt #powderfoundation formulas are trending, but L'Oréal Paris Infallible 24H Fresh Wear In a Powder Foundation, Waterproof Matte Finish has generated the biggest buzz. Fans love how the creamy complexion perfector pairs the full coverage of liquid foundation with the mattifying power of a powder. Imperfections? Blurred. Texture? Smoothed. Dryness or cakiness? Nope, and nope. Plus, it’s sweat-resistant, water- and transfer-proof — in other words, a warm-weather essential.

For mask-proof lip colour

A glossy lip colour with zero transfer onto your face mask? It’s possible: NYX Professional Makeup Shine Loud, High Shine Lip Color raised the bar for modern makeup needs and became a social media sensation in the process. The dual-ended tube contains ultra-pigmented lip colour at one end and non-sticky shine top coat in the other. The lightweight, long-wearing, won’t-mess-up-your-mask results live up to the hype.

For glowing skin

With searches for skincare at an all-time high, Pacifica Beauty Glow Baby Serum has become a sought-after brightening treatment. It doubles down on two of the most hashtagged ingredients: Vitamin C (an antioxidant that amps up radiance) and glycolic acid (an AHA, it helps renew dull, clogged skin). With continued use, skin’s texture is improved, brightened and refreshed.

For a smooth canvas

e.l.f Putty Primer quickly earned its cred as the secret to a poreless selfie by creating a smooth and hydrated base for foundation. The velvety texture melts into skin and helps makeup grip for all-day wear, and it’s infused with squalene to boost moisture. Being hailed as a dupe for coveted pricier formulas is a nice claim to fame, too.

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