Chinese Herbs Regenerating System by Peter Lamas addresses hair loss and helps restore overall hair health and vitality

April 17, 2012, Toronto: Shoppers Drug Mart continues to be a pioneer in the Canadian hair care realm with the launch of the Chinese Herbs Regenerating System by Peter Lamas, a breakthrough line of regenerative products for the hair and scalp. In a landscape of chemically-driven formulas and costly, painful procedures for hair re-growth, the Peter Lamas Chinese Herbs Regenerating System offers a healthy, effective solution that targets both the hair follicle and scalp. The essence of the Chinese Herbs Regenerating System is a powerful blend of select ingredients used in traditional Chinese medicine combined with proteins, amino acids and vitamins that effectively address hair loss. Available exclusively at more than 900 Shoppers Drug Mart and Pharmaprix stores across Canada, the botanically-rich Chinese Herbs Regenerating System features an energizing shampoo and conditioner, available in full and travel sizes, as well as a re-energizing scalp serum.

Trained directly under the likes of Vidal Sassoon and Paul Mitchell, Founder and Chief Product Formulator, Peter Lamas, pulled from his extensive background in the hair and skin care industries while developing his line of eco-friendly hair products. “It was with a hard-learned, personal perspective and a drive to research all that I could about health, beauty and key ingredients that I created the Peter Lamas brand,” says Lamas, whose clients have included Grace Kelly, Elizabeth Taylor, Audrey Hepburn, Diana Ross, Jacqueline Kennedy, Gloria Vanderbilt and Faye Dunaway…to name a few. “I understand how much hair can impact an individual’s appearance and overall confidence and I’m thrilled to bring my discoveries to Canada.”

“Shoppers Drug Mart recognizes the need to offer hair care products for Canadians suffering from hair loss due to hereditary factors, including pre-mature baldness and thinning hair, and medical conditions and treatment in both men and women,” says Liesbeth van den Berkmortel, Director Corporate and Exclusive Brands, Beauty, Shoppers Drug Mart. “We are proud to offer the Chinese Herbs Regenerating System by Peter Lamas for consumers facing these sensitive issues and anyone seeking healthier hair growth.”

Combining the best of nature and science, the Chinese Herbs Regenerating System promotes thicker, fuller hair and improves hair and scalp vitality, without using harsh, irritating ingredients. A long time advocate of natural ingredients, Lamas has created formulas that combine organic botanicals, herbs and vitamins to nurture, not harm. Peter Lamas products are 100% vegan and free of parabens, sodium lauryl sulphate (SLS) and other harsh chemicals.

The botanically-rich system is based upon a proprietary formula empowered with rare Chinese herbs that have been used for centuries to energize weak hair and scalp. It has been found that traditional Chinese Medicine and herbal remedies can effectively address hair loss. Using traditional Chinese herbs, combined with Apple Stem Cells, Swertia Japonica, and other cutting-edge ingredients such as Trichogen and Procapil, the Chinese Herbs Regenerating System helps to nourish hair and scalp by supplying the basic building blocks found in these unique ingredients.

In Canada, the Peter Lamas Chinese Herbs Regenerating System includes: Chinese Herbs Energizing Shampoo ($22.00); Chinese Herbs Energizing Conditioner ($20.00); Chinese Herbs Re-Energizing Scalp Serum ($45.00); Chinese Herbs Energizing Shampoo travel size ($7.00); and Chinese Herbs Energizing Conditioner travel size ($7.00). Peter Lamas Chinese Herbs hair care products are available exclusively at more than 900 Shoppers Drug Mart and Pharmaprix stores starting in April 2012.

About the Peter Lamas brand 

Peter Lamas, founder of the Peter Lamas brand, committed his career to creating his own line of natural beauty products—free of harmful chemicals and specially formulated with herbs, vitamins and botanicals, shown to nurture, not harm. Combining science and nature, Peter Lamas products are formulated to enhance all skin and hair types to provide performance-driven results.

For more information, visit www.peterlamas.com.

About Shoppers Drug Mart Corporation

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,200 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 58 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale. As well, the Company owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.

For more information, visit www.shoppersdrugmart.ca.