Yes To Cucumbers<sup>TM</sup> Comes to Canada

Natural beauty line expand at Shoppers Drug Mart® with new products designed to soothe and rejuvenate skin and hair

October 15, 2010, Toronto, ON:  It’s cucumbers to the rescue as Shoppers Drug Mart unveils a new lineup of natural beauty products designed to provide gentle care for skin and hair.  Yes to CucumbersTM, from the Yes ToTM company that continues to wow consumers and beauty editors around the world, is now available in Canada exclusively at Shoppers Drug Mart and Pharmaprix stores.  Yes To Cucumbers combines healthy, natural ingredients to soothe and rejuvenate sensitive skin and colour-treated hair.  The products contain certified organic fruits and vegetables along with Dead Sea Minerals, are made with natural ingredients and are free of parabens, phthalates, SLS and petroleum.  This launch builds on the success of Yes To Carrots, introduced in Canada by Shoppers Drug Mart in 2008.

“Expanding the Yes To brand in Canada is a great complement to our growing selection of exclusive international beauty brands,” says Morne Van Wyk, Vice President Corporate and Exclusive Brands, Shoppers Drug Mart.  “Shoppers Drug Mart customers embraced Yes to Carrots for its natural ingredients and benefits, and we have no doubt Yes to Cucumbers will also become a Canadian favourite.”

The Yes To Cucumbers collection contains a mouth-watering mix of organic green fruits and vegetables.  “We worked tirelessly to develop distinctive, innovative formulas with incredible skin and hair benefits from the vegetables that grow in your very own backyard,” says Yes To Carrots Co-Founder Ido Leffler.  “For years we’ve seen research about the powerful health impacts of cucumbers, now imagine those same nutrients infused into your skin, body and hair care products.”  

Cucumbers are packed with rejuvenating vitamins and, with 90% water content, are invaluable for cooling, calming and hydrating skin and hair.  Other key ingredients in this deliciously natural line include:

  • Green Tea offers excellent anti-inflammatory properties to help improve skin’s general health, provide superior protection against free radical damage, and help rebuild damaged skin cells
  • Centaurea Extract, a botanical extract derived from the centaurea flower, that brightens colour-treated hair and prevents brassiness
  • Aloe Vera, a highly effective, naturally gentle moisturizer known to refresh and hydrate skin and hair
  • Spirulina, a renowned ‘superfood’ rich in vitamins, proteins and nutrients to purify and regenerate skin and protect against irritants
  • Dead Sea Minerals from the world’s most ancient spa that naturally exfoliate, detoxify and rejuvenate skin and hair

Yes To Cucumbers makes its Canadian debut exclusively at more than 900 Shoppers Drug Mart and Pharmaprix stores across Canada in October.  The lineup includes: Yes to Cucumbers Daily Calming Moisturizer ($16.99); Yes to Cucumbers Colour Care Shampoo ($9.99); Yes to Cucumbers Colour Care Conditioner ($9.99); Yes to Cucumbers Calming Shower Gel (500 mL x $9.99); Yes to Cucumbers Natural Glow Facial Towelettes ($9.99); and Yes to Cucumbers Soothing Eye Gel (16.99).

A portion of proceeds from every Yes To product is donated to the Yes To Seed Fund, helping make a difference in people’s lives through sustainable agriculture (


Founded in 2006, Yes To is a consumer-inspired line of hair and skin products born out of a desire to make you look and feel your most happy and radiant. Yes To combines high-quality organic fruits and vegetables with a special mineral elixir derived from the Dead Sea to nourish and hydrate naturally. With four unique collections - Yes To Carrots, Yes To Tomatoes, Yes To Cucumbers, and now Yes To Baby Carrots - the Yes To family addresses a variety of skin and hair needs to help people find their own "recipe" of products. And the best part is, not only have we found a way to offer all of this incredible quality at a very accessible, guilt-free price, but a portion of all Yes To proceeds has been dedicated to the Yes To Carrots™ Seed Fund, a non-profit, 501(C) 3 organization helping to make a difference in people's lives through sustainable agriculture. Intrigued? You can find the full range of products for sale everywhere from the Champs-Elysees to the stores you pass on your way home. Join us. Say Yes... to everything!

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing.  The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,180 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns more than 59 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale.  As well, the Company also owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.