Firefly's Ready Go toothbrush brushes away plaque, preventing gum disease and tooth decay. It has premium soft bristles which gently & effectively cleans between teeth and along the gumline. The lightup timer flashes for 60 seconds, the dentist recommended time for proper cleaning of each row of teeth. And the sound effect features the characters voice which encourages children to brush longer. It has a built-in stand and toothbrush cap for a cleaner bathroom.