Say hello to naturally friendly goodbye plaque, hello whitening fluoride free and SLS free toothpaste that tastes awesome and works brilliantly. Hello helps to brush away plaque and show tartar who’s boss, and naturally whiten with friendly minerals without the use of peroxide. This gentle whitening toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint and tea tree oil flavour to tame bad breath, and coconut oil. But buckle-up, there’s more goodness: this vegan toothpaste is fluoride free, dye free, SLS free, paraben free, and gluten free. Hello toothpastes also contain no artificial sweeteners and no artificial flavours. As if that weren’t enough magic for one tube, hello is vegan, cruelty free, and not tested on animals (Leaping Bunny Certified). #choosefriendly