it enhanced the parts that were not at all brassy but had no effect on even very minimal brass. it did make my hair very soft and it smelled nice

I left it on for 5 mins as directed and it left my hair unchanged, possibly even less smooth. I now have purple stain on scalp and my hair is more tangled than before possibly because I did not use conditioner.

Takes the yellow right out . Have gotten so many compliments on my grey hair since using this product.

-Highly Pigmented, Blue undertone -Best for warm highlights/colour tones, not as much suited for yellow tones because it can leave a green or slight teal hue like it did on mine. I have mostly gold tones but the highlighted parts are more yellow and those areas got a slight green blue hue. So if your hair is prone to turning green then be aware. I use this as a toner actually on semi damp hair, I add in some pink fashion colour to the mix and it turns out much nicer and neutral. **Warning: Use Gloves

It smells nice and has a good packaging. But I've used it twice now and hasn't done anything for my bleached blonde hair (has not removed yellows or brassiness). For this price point, I was expecting more than a "nice" smell.

I use purple masks often. I have used verb, Christopher Baby Blonde and Kerastine. This one is Just as good , not hydrating similar to the Verb. Half the price ! It is really purple tho, so I would just leave it in for the 5 mins or their will be a purple left behind, that will wash out after a shower or two.

Tried this mask and was not at all disappointed! I left it on for 20 minutes and it cooled down my blonde tone significantly. It looks like I got it dyed. I'm going to play around with how long to leave it on for. Make sure you towel dry your hair first - you don't want this highly pigmented mask dripping all over your home. $13 seems more than worth the price.