I love it..

Before buying hair color and dyeing your hair, I'd recommend everyone do at least a bit of research. Hair dye results depend a lot on your natural undertone and on what's been done to your hair before. If your undertone has a lot of yellow in it, using ash shades can easily turn your hair green. And if you were previously dyed light blonde and then decide to jump straight into a dark brunette… well, that's a gamble. You never really know what you're going to end up with. That's exactly why professional hairstylists and colorists exist—they're trained to handle these tricky transformations and secure the result. If you don't want to pay for their services and prefer to do it yourself, that's totally fine, but then the result is on you. Don't blame the hair dye—blame your lack of knowledge. Also, quick reminder: if the hair color says UNISEX, bro, it is unisex. There are no gender-specific hair colors. And if the box says "male" or "female" hair color—that's nonsense. As for my personal experience: I've been dyeing my hair since I was 24 because of gray hair. I've tried many different dyes, including several professional ones, both at home and in salons—so yes, I do have experience(I'm 40 now 🙂). This one works pretty well for me. I use shade 7.1 with a 6% oxidant, since I have around 30% gray hair. It doesn't harm my hair and covers the grays decently. When I have more gray hair, like 50%, I'll probably go to a professional for a consultation on how to manage it.

I use 8/3 with 20 solution and have been using it for years. My natural hair color is a dark brown and this makes me a 'natural redhead'. Everyone thinks my hair is natural. No point in telling them any different, right? lol. And it leaves my hair so soft after dying!

Beware this dye comes out WAY darker than pictured. Other than that, it's a good hair dye, and lasts a while and doesn't feel super damaging.

Even when labelled as the lightest blond this dye will give you dark hair. It's very deceiving

I have bright red hair and this is the dye I use + 20 volume developer. Considering its red - it lasts forever and always comes out the perfect color. My hair in the picture was dyed a couple of weeks ago. Also to all of you that keep posting negative reviews for the blondes - read the instructions next time maybe. It says for the blondes you have to use 2X THE RATIO OF 40 VOL DEVELOPER TO DYE. so like 3:1 developer to dye. That's why it's not working the way you want it to...

When i opened it it was not pigmented, which surprised me. Then even when I mixed it with developer and applied it to my light yellow hair (i bleached it beforehand), it only changed the color to orange when I expected a deep red instead.

I bought this colour to go back to brunette after being blond for two years. Be warned! This colour is pigmented but it came out completely red & purple, not a hint of brown at all! I now need to figure out how to correct it.

I was a coppery brown and I used deep violent chestnut only leaving with black hair and a little bit of a purple tint I don't recommend this hair dye whatsoever

turned my hair green. do not use.