I've been using this shampoo for years, it is my absolute favourite and I feel like no other purple shampoos compare. This stuff does stain your hands and your hair, be mindful of that, so if you aren't trying to achieve a silver blonde look, don't let the shampoo sit in your hair. As for me, I love the silver blonde look so sometimes I will let the shampoo sit in my hair (usually after I just had a bleach session like after getting my roots done) but as for upkeep you really only need to let it soak for about 5 minutes. Definitely give this shampoo a try, the price is crazy affordable for the quality too.

I have tried alot of different the Ning and purple shampoos. Even made my own from purple and blue hair dye. And this is by far theeee best purple shampoo out there. And the price is amazing. Put it on towel dried hair for 5-10 minutes and it tones your blonde so beautifully too.

Bottles almost finished, did not make a dent. Sill lots of yellow. Not a smoker. Going to look for a different brand.

Use this once a week , my gray /white hair is very clean ,soft & bright . My hands don't stain if you wash them with soap after you shampoo , I only leave on 2 minutes . I like this product very much .

I bought this shampoo after reading all the great reviews but I'm so disappointed. It dries my hair out so badly and makes it feel very coarse. I can't even run my fingers through my hair when I apply the shampoo. It's that bad! Don't buy it.

Recommend this shampoo to anyone who has struggled with brassiness in blond hair, so amazing! One suggestion ladies, use gloves and don't let it in more then 10minutes, only if you want lilac highlights. Price wise very good and you only need a small amount. I use it once a week and my hair is beautiful and brass-free :) recommended this as well to my girlfriends

I've been using this shampoo for months now about once per week on my blonde. Its literally so pigmented that it will stain your hands purple! I wear gloves in the shower when I do it because of that. but that's one of the reasons it works so well so it's definitely worth wearing the gloves !

I've used ALOT of different purple/blue shampoos for my hair and I didn't love this one. First of all it stained my hands for a day. Secondly I found it really liquid and it didn't lather nicely.

Bought this whilst on holiday and forgot my usual silver shampoo! I won't be going back to it! This shampoo is amazing and takes 99% of yellow out of my hair!!

This stuff works awesome I never write reviews ever but this was the exception Takes all the yellow out My hairdresser/friend told me a loud this so I used it and loved it also great price I would recommend you wear gloves As it will stain your hands .. and if you worried about it being to dark colour cut it with white conditioner until your more comfortable with the darker pigment