John Frieda

Go Blonder Lightening Shampoo

Go Blonder Lightening Shampoo
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John Frieda

Go Blonder Lightening Shampoo

90%
of respondents would recommend this to a friend

$16.59

$16.59

Plus tax

240 PC Optimum points

Size: 250 mL

Quantity

1

Shipping

Shipping

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Available at select locations.

Bopis

Pickup

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Available at select stores.

Same Day Delivery

Same-day delivery

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Available at select locations.

Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.

About this product

Item #717226151248

Go blonde or go home with John Frieda Go Blonder Lightening Shampoo. This hair lightening shampoo gradually deposits yellow tones and restores hair fibers for hair that is blonder and stronger (when using the Go Blonder collection of shampoo, conditioner, and spray). With Citrus Extract and Chamomile, it helps to deliver illuminated, sun-kissed colour, while strengthening hair. Ideal for all shades of natural, colour-treated, or highlighted blonde hair. Formulated with Lightening Complex, which works to lighten strands for a brighter looking blonde. The Go Blonder Collection, designed with our BlondMend™ Technology, to lighten, repair, and strengthen hair. Infused with Citrus and Chamomile Extract, known to lighten hair. Ammonia-Free and Peroxide-Free, this shampoo is gentle enough for daily use. To achieve optimal lightening and a truly beautiful blonde, use the entire John Frieda Go Blonder system of shampoo, conditioner, and spray.

Review Snapshot

4.2
730 ReviewsWrite a review
90%
of respondents would recommend this to a friend

Ratings Distribution

Quality

Rated 4.0 out of 5 stars

Value

Rated 4.7 out of 5 stars

Most Liked Positive Review

Amazing daily shampoo

I have been using this shampoo regularly since I received it as a #freeproduct through Topbox Circle. I am a huge fan of John Frieda and I was excited to try it. I have processed blonde hair, salon lightened with bleach, so it's very dry and I try not to wash it often. Luckily with the way the world...

Versus

Most Liked Negative Review

Good Product

My hair is naturally blonde and thin, and this product did seem to lighten it a shade. I used it consecutively for 3 weeks and documented the process with photos. I took the photos in the same room and in the same light. As seen, it did work. However, one thing I did not like about the shampoo was t...

Reviewed by 730 customers

Who wants to smell like a sweet & itch?

Submitted 7 months ago

By Jodie

From UK

Verified Reviewer

Reviewed at

johnfrieda.com/

I've used this for years. Do sensitive to others. Loved the citrus smell. Now it's sweets yuck. Itchy too. Low mood!

Bottom Line No, I would not recommend to a friend

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Hair is actually lighter in colour

Submitted 9 months ago

By Force9

From Central coast NSW Australia

Verified Reviewer

Reviewed at

johnfrieda.com/

People can notice that my hair is blonder, it's subtle, but it works. I have only been using the shampoo and conditioner, but now I am thinking of getting the spray bottle as well because it's that good. My daughter.

User submitted media
Hair is definitely lighter than when I coloured it last

Bottom Line Yes, I would recommend to a friend

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Works like magic I'm a...

Submitted 10 months ago

By Julia

From New Haven CT

Verified Reviewer

Reviewed at

johnfrieda.com/

Works like magic I'm a natural brunette and dye my hair blonde 3 times a year. This shampoo and conditioner set keeps my hair looking like I just walked out of the salon every time I use + it gradually gets blonder every time I use it.

Bottom Line Yes, I would recommend to a friend

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If it ain't broke, don't fix it.

Submitted 11 months ago

By Fleurdelis

From undisclosed

Verified Buyer

Reviewed at

johnfrieda.com/

As others have noted, I've been having scalp irritation. I've used the shampoo and conditioner (not the spray) for approximately 15 yrs, but a few months ago it irritation started. After seeing my doctor and treating with steroid cream I decided to dig in and find out if they'd changed my favorite. Thanks for helping my dirty blonde grey gracefully, ALWAYS have gotten compliments on my hair color without coloring it! Time to change.

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New formula is terrible

Submitted 1 year ago

By Tjoy

From undisclosed

Verified Reviewer

Reviewed at

johnfrieda.com/

Used this product in the old formula for years. The new formula irritates my scalp with hard bumps. Sadly won't buy it again. It's being/has already been discontinued at most of my stores. Change it back JF.

Bottom Line No, I would not recommend to a friend

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Why change a wonderful product an for awful one?

Submitted 1 year ago

By ScotsLass

From undisclosed

Verified Buyer

Reviewed at

johnfrieda.com/

Having used John Frieda Blonde shampoo and conditioner since their introduction over 25 years ago, and loved them, I always stocked up when they were on special offer, so had a good supply. This lasted even longer when I became very ill and wasn't washing my hair nearly as often. Before the old stock ran out, I ordered more, which had new packaging. I didn't even have to open it to realise the contents had changed, and not for the better, as the smell set off my asthma. However, I was so desperate for it to work, I tried washing and conditioning my hair with a very small amount, but it irritated my scalp so much, I couldn't use it again. Unfortunately I haven't found a replacement, and I'd love nothing more than the good formula to be reintroduced, so I could go back to using it for another 20+years. I don't understand a manufacturer changing something for a poorer product, whose ingredients must be toxic when they cause such similar, awful reactions.

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Not a happy customer. Why change the formula?

Submitted 1 year ago

By Afox

From undisclosed

Verified Buyer

Reviewed at

johnfrieda.com/

Why do companies not listen to their customers? With so many negative reviews surely someone must be noticing that the people who are buying the products are not happy. This used to be my go to shampoo and conditioner for highlighted hair that was shiny and sleek. Now this new formula makes my hair dull, matted and with an irritated scalp! The original formula worked so why change it for something far inferior?

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Easy to use

Submitted 1 year ago

By Patricia

From Kingman, AZ

Verified Reviewer

Reviewed at

johnfrieda.com/

I bought the shampoo and conditioner and immediately got compliments!

Bottom Line Yes, I would recommend to a friend

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Change the formula back

Submitted 1 year ago

By Ellie B

From undisclosed

Verified Reviewer

Reviewed at

johnfrieda.com/

Used to buy this all the time but now it makes my hair worse. I actively go through other sites to find the old formula.

Bottom Line No, I would not recommend to a friend

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Irritated scalp

Submitted 1 year ago

By Gemkw

From Devon

Verified Reviewer

Reviewed at

johnfrieda.com/

Leaves hair feeling really soft, but sadly a very irritated scalp with small bumps/spots after first use.

Bottom Line No, I would not recommend to a friend

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Reviewed by 730 customers