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Learn moreGo Blonder Lightening Shampoo

Go Blonder Lightening Shampoo
$16.59
$16.59
Plus tax
240 PC Optimum points
Size: 250 mL
Quantity
1
Shipping
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Available at select locations.
Pickup
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Available at select stores.
Same-day delivery
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Available at select locations.
Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.
About this product
Item #717226151248
Features & benefits
How to use
Ingredients
Most Liked Positive Review
Amazing daily shampoo
I have been using this shampoo regularly since I received it as a #freeproduct through Topbox Circle. I am a huge fan of John Frieda and I was excited to try it. I have processed blonde hair, salon lightened with bleach, so it's very dry and I try not to wash it often. Luckily with the way the world...
Most Liked Negative Review
Good Product
My hair is naturally blonde and thin, and this product did seem to lighten it a shade. I used it consecutively for 3 weeks and documented the process with photos. I took the photos in the same room and in the same light. As seen, it did work. However, one thing I did not like about the shampoo was t...
Reviewed by 730 customers
Who wants to smell like a sweet & itch?
Verified Reviewer
Reviewed at
johnfrieda.com/I've used this for years. Do sensitive to others. Loved the citrus smell. Now it's sweets yuck. Itchy too. Low mood!
Hair is actually lighter in colour
Verified Reviewer
Reviewed at
johnfrieda.com/People can notice that my hair is blonder, it's subtle, but it works. I have only been using the shampoo and conditioner, but now I am thinking of getting the spray bottle as well because it's that good. My daughter.

Works like magic I'm a...
Verified Reviewer
Reviewed at
johnfrieda.com/Works like magic I'm a natural brunette and dye my hair blonde 3 times a year. This shampoo and conditioner set keeps my hair looking like I just walked out of the salon every time I use + it gradually gets blonder every time I use it.
If it ain't broke, don't fix it.
Verified Buyer
Reviewed at
johnfrieda.com/As others have noted, I've been having scalp irritation. I've used the shampoo and conditioner (not the spray) for approximately 15 yrs, but a few months ago it irritation started. After seeing my doctor and treating with steroid cream I decided to dig in and find out if they'd changed my favorite. Thanks for helping my dirty blonde grey gracefully, ALWAYS have gotten compliments on my hair color without coloring it! Time to change.
New formula is terrible
Verified Reviewer
Reviewed at
johnfrieda.com/Used this product in the old formula for years. The new formula irritates my scalp with hard bumps. Sadly won't buy it again. It's being/has already been discontinued at most of my stores. Change it back JF.
Why change a wonderful product an for awful one?
Verified Buyer
Reviewed at
johnfrieda.com/Having used John Frieda Blonde shampoo and conditioner since their introduction over 25 years ago, and loved them, I always stocked up when they were on special offer, so had a good supply. This lasted even longer when I became very ill and wasn't washing my hair nearly as often. Before the old stock ran out, I ordered more, which had new packaging. I didn't even have to open it to realise the contents had changed, and not for the better, as the smell set off my asthma. However, I was so desperate for it to work, I tried washing and conditioning my hair with a very small amount, but it irritated my scalp so much, I couldn't use it again. Unfortunately I haven't found a replacement, and I'd love nothing more than the good formula to be reintroduced, so I could go back to using it for another 20+years. I don't understand a manufacturer changing something for a poorer product, whose ingredients must be toxic when they cause such similar, awful reactions.
Not a happy customer. Why change the formula?
Verified Buyer
Reviewed at
johnfrieda.com/Why do companies not listen to their customers? With so many negative reviews surely someone must be noticing that the people who are buying the products are not happy. This used to be my go to shampoo and conditioner for highlighted hair that was shiny and sleek. Now this new formula makes my hair dull, matted and with an irritated scalp! The original formula worked so why change it for something far inferior?
Easy to use
Verified Reviewer
Reviewed at
johnfrieda.com/I bought the shampoo and conditioner and immediately got compliments!
Change the formula back
Verified Reviewer
Reviewed at
johnfrieda.com/Used to buy this all the time but now it makes my hair worse. I actively go through other sites to find the old formula.
Irritated scalp
Verified Reviewer
Reviewed at
johnfrieda.com/Leaves hair feeling really soft, but sadly a very irritated scalp with small bumps/spots after first use.





