John Frieda

Violet Crush Intense Purple Shampoo

Violet Crush Intense Purple Shampoo
  • Violet Crush Intense Purple Shampoo 1
  • Violet Crush Intense Purple Shampoo 2
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  • Violet Crush Intense Purple Shampoo 6
  • Violet Crush Intense Purple Shampoo 7

John Frieda

Violet Crush Intense Purple Shampoo

94%
of respondents would recommend this to a friend

$16.59

$16.59

Plus tax

240 PC Optimum points

Size: 250 mL

Quantity

1

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Same-day delivery

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Available at select locations.

Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.

About this product

Item #717226263415

Knock out unwanted brassiness in just 1 wash with John Frieda Violet Crush Intense Purple Shampoo. This ultra violet pigmented intensive purple shampoo instantly tones for cooler, brighter blonde between salon visits. Great for natural, highlighted, or colour-treated blonde hair. Formulated with Crushed Violet Pigments which neutralize unwanted yellow, brassy tones. Peroxide-Free and Ammonia-Free - it gives your blonde hair everything it demands and nothing it doesn't. For best results, use it with Violet Crush Purple Conditioner for blondes. For daily maintenace of blonde hair, try John Frieda Violet Crush Purple Shampoo.

Review Snapshot

4.4
421 ReviewsWrite a review
94%
of respondents would recommend this to a friend

Ratings Distribution

Quality

Rated 5.0 out of 5 stars

Value

Rated 4.3 out of 5 stars

Most Liked Positive Review

Smells Delightful & Definitely Intense! Holds true

I received the #JohnFrieda Violet Crush Intensive Purple Shampoo for Blondes from @topbox and I absolutely love it! The packaging was great! After use, it doesn't seep through the lid and stain everything purple. I know its silly, but really – I hate when my shampoos leak from the lid and I see a b...

Versus

Most Liked Negative Review

Subtle

I received this product for free from Topbox, in return for an honest review. I think I had high hopes for this product after watching the John Frieda video of how the young lady's hair changed drastically from a yellow brassy colour to a cooler, lighter blonde. However, this was not the cas...

Reviewed by 421 customers

The smell is like Grandma's perfume...yuck.

Submitted 3 months ago

By Leeisme

From undisclosed

Verified Buyer

Reviewed at

johnfrieda.com/

The original hairspray for Blondes was wonderful and smelled fresh and light. Unfortunately, it was discontinued. This formula smells like old dusty roses and cinnamon....like Grandma's perfume!! I can smell it all day because the scent doesn't dry down at all. I feel the need to wash my hair every day because additional spray would just be too much to take! I feel like other people can smell it on me as well, especially if it's warm weather. Hopefully, you can make an unscented version or a better smelling one because the spray itself is actually quite good.

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New hairspray

Submitted 5 months ago

By Disappointed user

From undisclosed

Verified Buyer

Reviewed at

johnfrieda.com/

I have been using this product for possibly 20 years and the new version is quite bad. The smell is horrible... at one point my spouse pointed out the smell. And the hold is not the same... so disappointed. If it ain't broken, why fix it?The original product was great. I will have to search for a new product.

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Totally Worth the $$$ – A Must-Have for Blondes!

Submitted 2 years ago

By lmlmlmlm

From planet earth

Verified Reviewer

Reviewed at

johnfrieda.com/

It worked on my copper blonde hair in just one use, got out the orange tones, and kept it looking cool without any brassiness. Definitely recommend it for anyone with blonde hair! Any chance you could start selling a green shampoo/spray? I'm sure it would be wow and totally worth the $$$.

Bottom Line Yes, I would recommend to a friend

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Totally Worth the $$$ – A Must-Have for Copper Blondes!

Submitted 2 years ago

By lmlmlmlm

From British Colombia

It worked on my copper blonde hair in just one use, got out the orange tones, and kept it looking cool without any brassiness. Definitely recommend it for anyone with blonde hair! Any chance you could start selling a green shampoo/spray? I'm sure it would be wow and totally worth the $$$.

Bottom Line Yes, I would recommend to a friend

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Great for Copper Hair – Need a Green Shampoo for Redheads

Submitted 2 years ago

By lm

From British Colombia

I've been using the John Frieda Purple Shampoo, and I'm pleasantly surprised by how well it works on my copper hair. While it's primarily designed for blonde hair, it still helps to neutralize some of the brassiness in my hair, making it look more neutral and less warm overall. Thank you, John Frieda, for creating this product! It definitely made my hair more balanced and less orange, and I'm happy with the results. It would be amazing if you could create a shampoo specifically for red, ginger, or copper hair that targets orange tones even more. Also, a strong shampoo that neutralizes the orange without leaving any green or blue tint would be fantastic for redheads! I think it would be a great addition to your line and would help many people with these shades.

Bottom Line Yes, I would recommend to a friend

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You're using it wrong

Submitted 5 years ago

By Jewels121

From Ontario, Canada

Verified Buyer

Reviewed at

johnfrieda.com/

LOL!!! I had been using a blue shampoo from the drug store to combat brass, but I was given a JF kit for Christmas containing this intense purple shampoo, the regular purple shampoo and conditioner. I had Arctic Fox orange hair when I got this kit. I ultra light ash blonde'd my hair back to a light peach fuzz orange. (Knew it was going to do that.) I applied this intense purple shampoo- generously, treatment-style to my dry peach fuzz orange hair and let it sit, 3 hours. Rinsed, and was back to my pre-Artic Fox medium golden blonde. As with the blue shampoo- I use this stuff weekly/every second week as a treatment, not as a daily shampoo. 2-3 min. just isn't long enough for the pigments to get in there and do their thing. Granted, my hair is medium blonde. Those with very light or platinum blonde may be ok with the 2-3 min, for me however, it doesn't work. I will admit the ends of my hair have an ashy tint until my next regular shampoo, but that's fine. My undyeable patch of grey is just GLEAMING WHITE now which is hilarious! It looks like streaks. I've always gone with 'golden blonde' colors because everything ends up orange after a few weeks anyways- now, I'm going to sway more towards the beige blondes with my next dye job because I fear no brass- JF intense purple shampoo will kick it's (you know what!). I will definitely rebuy this product when I'm done the current bottle. Oh aside from the brass crushing powers, it's actually an awesome shampoo- salon quality. I use it in conjunction with the Dream Curls conditioner which is my go-to JF line up normally.

Bottom Line Yes, I would recommend to a friend

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Good stuff!

Submitted 5 years ago

By Jewels121

From Ontario, Canada

I have Light Blue Shade shampoo, which I thought was good, until THIS! I got this in a gift set for Christmas (with the regular purple shampoo and conditioner). This *Intense* purple is amazing. I just, last night, applied a box of ultra light ash blonde to faded orange Arctic Fox. The result (which I knew was coming) was a light peach color. I got up this morning and applied a generous amount of this Intense Purple shampoo, straight up to dry hair, shower capped it for 2 hours and voila! Orange is gone. That is my main suggestion for these brass banishing products: They're far more effective when used 'treatment style' vs. used a a shampoo. ;)

Bottom Line Yes, I would recommend to a friend

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Never worked forme

Submitted 5 years ago

By JayPee

From WINDSOR

Verified Buyer

Reviewed at

johnfrieda.com/

I have trued SEVERAL frizz control products by John Frieda...None have worked. In fact some make my either slimier or frizzier!

Bottom Line No, I would not recommend to a friend

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Love it!

Submitted 5 years ago

By leahe38

From undisclosed

Verified Reviewer

Reviewed at

johnfrieda.com/

I love this hairspray! It keeps my hair in place all day! As a dancer, a good hairspray is important, but I know that I can always rely on this one! I am very satisfied and I highly recommend this to anyone!

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If trying take brassy out hair wouldnt recomand

Submitted 5 years ago

By AVL2021

From Manitoba

Verified Buyer

Reviewed at

johnfrieda.com/

I bought this product 2 times to try take out as much brassy as could didnt do its job. No change from before to after. The product smells amazing only star would give it for or would be 0 stars.

Bottom Line No, I would not recommend to a friend

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