Joico Color Balance Purple Conditioner is a tone-correcting formula designed to eliminate brassy and yellow tones in blonde and gray hair. Its nourishing blend features violet pigments that instantly neutralize warmth, while the exclusive SmartRelease Technology continuously releases a complex of Rosehip Oil, Arginine, and Keratin to strengthen, protect, and repair. This conditioner detangles, moisturizes, and boosts shine, leaving hair vibrant, cool-toned, and healthy-looking. For optimal results, apply to freshly washed hair, leave on for 1-3 minutes, and use 2-3 times per week.