Thoughtful Choices

Virtual try-on

Kim Chi Chic

The Effin Liner® - Liquid Liner

The Effin Liner® - Liquid Liner
  • The Effin Liner® - Liquid Liner 1
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 Thoughtful Choices

Virtual try-on

Kim Chi Chic

The Effin Liner® - Liquid Liner

86%
of respondents would recommend this to a friend

$15

$15

Plus tax

225 PC Optimum points

Colour: Noir X Noir

Quantity

1

Shipping

Shipping

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Available at select locations.

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Available at select stores.

Same Day Delivery

Same-day delivery

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Available at select locations.

Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.

Offers for this product (1)

    7500 bonus points

    Get 7500 PC Optimum bonus points when you buy 2 participating products. Offers ends 6 Nov at 11:59pm EST.*

    *While quantities last. We reserve the right to limit quantities to reasonable household use.

*While quantities last. We reserve the right to limit quantities to reasonable household use.

About this product

Item #810039592021

Upgrade your look with our vegan, Liquid eyeliner. It is smudge-resistant and long lasting. The flexible brush hugs the shape of your eyes perfectly without tugging.


Looking for products made without certain ingredients? Just look for the Thoughtful Choices® at Shoppers Drug Mart™ seal. With products ranging from beauty to personal care, Thoughtful Choices® helps you shop with peace of mind.


Thoughtful Choices® approved products can help you can make an informed decision about the items you buy for yourself and your family.


Products with the Thoughtful Choices® seal must meet these criteria:


  • Formulated without: Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone
  • Not Tested on Animals

Review Snapshot

4.4
51 ReviewsWrite a review
86%
of respondents would recommend this to a friend

Ratings Distribution

Most Liked Positive Review

BEST White Liner Around

I really love this white liner! Its so pigmented you don't have to go over it but once to get a perfect WHITE line! (Or dots if you just use the tip and dot it around your eyes/face) I don't wear eyeliner, but i do use it for lines/dots and designs on my face and around my eyes and brows. I want the...

Versus

Most Liked Negative Review

Wish I could love

After trying everything to make this liner work, it's just the worst. The applicator picks up so much product, it applies so thick and gets everywhere. Even trying to apply with a different brush, its so hard to get an even line. Somehow runny and flaky, I manage to get it in my eye every time, no m...

Reviewed by 51 customers

Long lasting precision liner

Submitted 4 months ago

By TingZ

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

kimchichicbeauty.com/

I love how thing the brush is! It makes it so easy to draw a thin precise line! It's pigmented enough where you can draw one precise line and not need to touch it up. The best part is that it doesn't start smudging throughout the day. No raccoon eyes!

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Super good pigmentation

Submitted 4 months ago

By MireyaG

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

kimchichicbeauty.com/

The pigmentation on this liquid eyeliner is fire! Super easy to apply and honestly you can do so much with a white eyeliner. Makes you feel like suck a cutie.

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Good applicator but not so good staying power

Submitted 5 months ago

By SKK1

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

kimchichicbeauty.com/

I liked the applicator, it allowed for smooth and easy application. It doesn't have much staying power though. It comes off with even the slightest rub of eye and peels off like you're peeling a sticker. The pro of this is that's very easy to remove even without makeup remover. However, I wouldn't use this as my go-to eyeliner.

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Liquid eyeliner

Submitted 6 months ago

By MeganP

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

kimchichicbeauty.com/

This is my first time trying this out but I'd say it's a solid liquid eye liner! It didn't smudge or bleed. It did wear off a little after all day wear but that's to be expected. Over all I am satisfied!

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Pure white

Submitted 6 months ago

By DenaM

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

kimchichicbeauty.com/

Very pigmented and can layer for even more pigmentation, it's slightly watery which can make it a little difficult to use but other than that I am very impressed with this product!

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Great for a teenager

Submitted 6 months ago

By AnaA

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

kimchichicbeauty.com/

I received this product in exchange for my honest review. I think it's a nice eyeliner but not necessarily my style. Probably for a teenager would be obsessed, both for the packaging and re results. Other than this like its size and quality.

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Must use product

Submitted 6 months ago

By DhirP

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

kimchichicbeauty.com/

Well it was my first time using this company product and trust me it's the best product I have used and it's light weight easy to carry around not messy its very smooth no mess its packed like vacuum nice unique packaging pink color is my favorite and when I got this package instantly mom took an started using it I was saving for my GF But it the end it's coming to the house so I dont mind

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Bold and well-made

Submitted 6 months ago

By MelissaP

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

kimchichicbeauty.com/

I tried Kimchi Chic Beauty The Effin Liner in white, and while I'll be honest, it's not exactly my everyday style, it's still a solid 5-star product for what it does. Performance-wise, it really stands out. The pigment is bright and bold, and it shows up immediately without needing multiple layers. It gives that sharp, graphic finish that's hard to achieve with most white liners. In terms of feel and comfort, it goes on smoothly and doesn't feel heavy or sticky on the skin. It dries down nicely and once it's set, it feels lightweight, almost like it's not even there. Effectiveness is definitely a strong point… it stays in place well throughout the day and doesn't smudge easily, which is impressive for a liner like this. Removal is also pretty straightforward. It comes off without too much struggle with a good makeup remover, and it didn't leave that stubborn stain feeling behind. Overall, even though this style isn't really "me," I can fully appreciate how well it performs. It's reliable, bold, and well-made, a 5-star product.

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It's pretty good!

Submitted 1 year ago

By Maya.S

From undisclosed

Verified Buyer

Reviewed at

kimchichicbeauty.com/

Like everyone else is saying, this eyeliner is extremely resilient. I was a bit skeptical when buying because it looked like a dark brown. But it does look black when applied. My only issue is when applying. The brush picks up a lot of product. Making it take forever to dry. But overall do recommend.

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Wish I could love

Submitted 1 year ago

By Erica

From Los Angeles

Verified Reviewer

Reviewed at

kimchichicbeauty.com/

After trying everything to make this liner work, it's just the worst. The applicator picks up so much product, it applies so thick and gets everywhere. Even trying to apply with a different brush, its so hard to get an even line. Somehow runny and flaky, I manage to get it in my eye every time, no matter how far from my lashes I apply. Very reminiscent of drug store liner from the early 2000s. With a brand that has so many flawless products, this is a miss.

Bottom Line No, I would not recommend to a friend

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