
$15.99$21.79
$15.99$21.79
Plus tax
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Offer ends Nov 7 at 4:59am UTC.*
225 PC Optimum points
Colour: Pink
Quantity
1
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Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.
*While quantities last. We reserve the right to limit quantities to reasonable household use.
About this product
Item #071249376331
Features & benefits
How to use
Ingredients
Most Liked Positive Review
A great addition to your routine.
This primer smells so pretty. It does go on a little bit thick but that is part of the purpose to build a base to make your lashes fuller. I find that if you just take a little bit of extra time and scrape off some of the product on the side before you pull the wand out it helps control the amount o...
Most Liked Negative Review
BRING BACK THE OLD FORMULA WHY WOULD YOU DO THIS?!
BRING BACK THE OLD FORMULA IT WAS AMAZING THIS NEW ONE IS AWFUL I only tried the old formula (ie the older but only good version of this product) for the first time around the last month it was still available and I am absolutely heartbroken that they've ruined what was THE BEST lash primer I had ev...
Reviewed by 792 customers
BRING BACK THE OLD PINK FORMULA
This white one is terrible!! Waste of money.
Difficulté avec la brosse
Verified Reviewer
Reviewed at
lorealparis.ca/J'aime bien le produit, mais la brosse est trop grosse à l'embout. Difficile d'atteindre les coins des yeux. Pourquoi ne pas avoir utilisé la même brosse, plus délicate, que la base Voluminous?
PLEASE BRING BACK MILLENNIAL PINK!
Verified Reviewer
Reviewed at
lorealparis.ca/please bring back the rose oil millennial pink! So much better than the new one! I have been a loyal customer for years but will now need to shop around for something else!
BRING BACK THE OLD FORMULA WHY WOULD YOU DO THIS?!
Verified Reviewer
Reviewed at
lorealparis.ca/BRING BACK THE OLD FORMULA IT WAS AMAZING THIS NEW ONE IS AWFUL I only tried the old formula (ie the older but only good version of this product) for the first time around the last month it was still available and I am absolutely heartbroken that they've ruined what was THE BEST lash primer I had ever tried and better than any of my much more expensive lash primers and totally dumbfounded about why L'Oreal would deliberately ruin what could have been such a cult classic best in beauty product that blew all other lash primers out of the water. Just WHY WHY WHY would you guys do this? The old formula in millennial pink colour with the pink metallic container was amazing it gave amazing volume and coverage that felt light and did not flake off or glue lashes. This new formula bears no relation to that formula at all. As far as I can see the new formula is just a less good version of the cheaper L'Oréal lash primer with a wear brush at a more expensive price. I've gone back to my luxury brand primers after making the move to l'Oreal when u tied the old formula because this new formula and brush is awful. It's completely beyond me why a company would take an AMAZING product and turn it into… Whatever this now is. WHY WHY WHY?!? If its a matter of profit margin because this new formula must be so much cheaper to make then just charge more for the good primer i would have paid twice the price for it but I won't even use this new primer if you guys gave me a lifetime supply for free. It really annoys me when brands do this and makes me stick with brands that don't engage in this kind of self-sabotage.

BRING BACK THE OLD FORMULA WHY WOULD YOU DO THIS?!
BRING BACK THE OLD FORMULA IT WAS AMAZING THIS NEW ONE IS AWFUL I only tried the old formula (ie the older but only good version of this product) for the first time around the last month it was still available and I am absolutely heartbroken that they've ruined what was THE BEST lash primer I had ever tried and better than any of my much more expensive lash primers and totally dumbfounded about why L'Oreal would deliberately ruin what could have been such a cult classic best in beauty product that blew all other lash primers out of the water. Just WHY WHY WHY would you guys do this? The old formula in millennial pink colour with the pink metallic container was amazing it gave amazing volume and coverage that felt light and did not flake off or glue lashes. This new formula bears no relation to that formula at all. As far as I can see the new formula is just a less good version of the cheaper L'Oréal lash primer with a wear brush at a more expensive price. I've gone back to my luxury brand primers after making the move to l'Oreal when u tied the old formula because this new formula and brush is awful. It's completely beyond me why a company would take an AMAZING product and turn it into… Whatever this now is. WHY WHY WHY?!? If its a matter of profit margin because this new formula must be so much cheaper to make then just charge more for the good primer i would have paid twice the price for it but I won't even use this new primer if you guys gave me a lifetime supply for free. It really annoys me when brands do this and makes mestick with brands that don't engage in this kind of self-sabotage.
Desperately hoping for old formula to come back!!!
Verified Reviewer
Reviewed at
lorealparis.ca/I'm so choked that they changed the formula. The old millennial pink formula was amazing! It gave volume and curl and felt light as air, almost like it was a whipped formula. Trying to find the old version anywhere I can find it. Please bring it back!!!! It was perfect just the way it was. 😞
Desperately hoping for old formula to come back!!!
I'm so choked that they changed the formula. The old millennial pink formula was amazing! It gave volume and curl and felt light as air almost like it was a whipped formula. Trying to find the old version anywhere I can find it. Please bring it back!!!! It was perfect just the way it was. üòû
Bring back the old pink voluminous primer
Verified Reviewer
Reviewed at
lorealparis.ca/You need to bring back the pink voluminous primer. This white primer is too wet and doesn't work nearly as well as the the old 'pink' product and not worth using. Please bring back the old formula. Why did you have to change it? I am now looking for a new primer. I'd give it no stars if I could.
Bring back the old pink voluminous primer
You need to bring back the pink voluminous primer. This white primer is too wet and doesn't work nearly as well as the the old ‘pink' product and not worth using. Please bring back the old formula. Why did you have to change it? I am now looking for a new primer. I'd give it no stars if I could.
not a good product dont fix what is not broken
Verified Reviewer
Reviewed at
lorealparisusa.comBring back the pink! this new formula is nothing compared to the pink will now have to search for new primer ugh



