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$12.99$16.99
$12.99$16.99
Plus tax
Sale
Offer ends Oct 30 at 3:59am UTC.*
180 PC Optimum points
Colour: Worth It Medium
Worth It Medium
Quantity
1
Shipping
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Available at select locations.
Pickup
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Available at select stores.
Same-day delivery
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Available at select locations.
Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.
*While quantities last. We reserve the right to limit quantities to reasonable household use.
About this product
Item #071249684191
- Experience L'Oréal Paris Colour Riche Lipstick—rich color, luxurious comfort. Enriched with Vitamin E and Argan Oil, it conditions and hydrates for soft, smooth lips. Find your perfect shade from bold to nude, for any look or occasion.
Features & benefits
- Luxurious Rich Color: Experience intensely rich, satin color that glides on effortlessly. Express yourself and find the perfect creamy lipstick shade to match your every mood.
- Hydrating Formula with Nourishing Ingredients: Indulge your lips with moisturizing color. Our formula is enriched with Vitamin E & Argan Oil, leaving lips feeling soft, supple, and conditioned.
- Smudge Proof, Long Lasting Moisturizing Lipstick: Confidently wear this moisturizing lipstick all day or night. Our longwear formula doesn’t smudge, smear, bleed, migrate, or feather—so you can wear it all day without worry!
- Many vibrant colours: Discover your perfect shade within the Houses of Colour Riche. With more than 50 shades across 4 vibrant color families—Reds, Berries, Pinks & Nudes—there’s a Colour Riche lipstick for everyone.
- A Legacy of Luxury: For over 40 years, Colour Riche has been a beloved lipstick choice for millions. Experience the L'Oréal Paris difference and elevate your lip game.
How to use
- Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the entire bottom lip.
Ingredients
Most Liked Positive Review
Super nice lipstick but color not for me
I received this product free to review from TopBox and was very excited to try it out. My favorite category of beauty has always been lip products and so this was perfect for me. The gold packaging revealed a very cool shaped bullet but I prefer a more pointed bullet style. It would make for a ea...
Most Liked Negative Review
Great lipstick, just not for me
I received this complimentary to test out from Topbox in the color lovely red. I will start out by saying it is a GORGEOUS color. It is a true neutral red. I tend to prefer cool tone reds but this was pretty close. There was a touch of orange making it a tad warm toned. The formula is so creamy and ...
Reviewed by 213 customers
Beautiful colour and moisturizing
The Worth It is just a beautiful colour for a natural look on mature skin. It is creamy and moisturizing and I don't really need a lip liner to keep it from bleeding.
My favorite
I love it so much I bought it at Walmart Canada üòÉ
Déception
Verified Buyer
Reviewed at
lorealparis.ca/Bonjour, j'achète ce rouge à lèvres depuis quelques années, car j'aime les couleurs, la texture, la douceur produite sur les lèvres. Or, je ne l'achèterai plus. D'abord, au début j'adoptais une couleur, portant un numéro et je revenais quelques mois plus tard acheter la même couleur et le numéro correspondant à la couleur désirée n'existait plus. Première déception ! Deuxième déception : dès que la température atteint plus de 25-27c le rouge à lèvre ramollit et se casse, au début je me disais que c'était un cas exceptionnel, mais non, j'en suis à mon 4e qui se casse à la base, et en plus à peine utilisé, presque neuf. Désolée, car j'aimais ce produit, surtout le #590
The best ever
Verified Buyer
Reviewed at
lorealparisusa.comMy very favorite do not buy anything else 💕 I use Saucy Mauve
Oopsie
Verified Reviewer
Reviewed at
lorealparis.ca/I have been wearing this for a few years. Absolutely love this. Only give four stars because for the first time in 40 years of wearing lipstick I had the stick break in half about 3/4 of inch from the rim. Maybe just odds at play. Just upset I got one and a half use out of it. Beautiful coverage and colour selection.

Smells bad.
Verified Buyer
Reviewed at
lorealparisusa.comSmells terrible. Fake baby powder smell gives me a headache. Surprised it's not pointed out more.
AMAZING
Verified Reviewer
Reviewed at
lorealparisusa.comThis lipstick color is so creamy and lasts for hours and hours!
Don't buy
The colour 110 is nothing like advertised. So disappointed…
From 1 to 10 I give it a 10. Very sophisticated!ed
Verified Reviewer
Reviewed at
lorealparisusa.comThis color is very vibrant and beautiful, I love how creamy it goes on. I love red shades but this shade is just perfect, not to light nor not to dark. I would buy it over again.
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Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
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