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Toning Shampoo, EverPure Purple, Sulfate-Free
Toning Shampoo, EverPure Purple, Sulfate-Free
$16.59
$16.59
Plus tax
240 PC Optimum points
Size: 200 mL
Quantity
1
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Pickup
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Same-day delivery
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6000 bonus points
Get 6000 PC Optimum bonus points when you buy 2 participating products. Offers ends 6 Nov at 11:59pm EST.*
*While quantities last. We reserve the right to limit quantities to reasonable household use.
*While quantities last. We reserve the right to limit quantities to reasonable household use.
About this product
Item #071249395349
- You don't have to choose between protecting the colour you love and caring for your hair needs. The EverPure Sulfate-Free Purple System is specifically designed to neutralize brassy yellow to orange tones and hydrate chemically-processed hair, while protecting your colour. Formulated with a purple pigment-infused toning technology, this routine banishes unwanted brassiness in blonde, bleached, brown highlighted, silver and gray hair, leaving hair blonder, brighter, softer and more hydrated.
Features & benefits
- Purple Sulfate-Free Shampoo: Maintain your perfect blonde. The EverPure Sulfate-Free Purple Shampoo is specifically designed to neutralize brassy yellow to orange tones and hydrate chemically-processed hair, while protecting your colour.
- Salon at Home Care: Blonde hair requires special care. Formulated with a purple pigment-infused toning technology, this routine banishes unwanted brassiness in blonde, bleached, silver, hair, leaving hair blonder, brighter, softer and more hydrated.
- The EverPure Sulfate-Free Purple System: For neutralized brass & intense hydration, use the EverPure Sulfate-Free Purple Shampoo and Conditioner in tandem, 2-3x per week. On every other wash day, use the EverPure Sulfate-Free Blonde System to maintain your toned blonde.
- Caring and Gentle Formulas: Formulated without sulfates, parabens, harsh salts, DMDM hydantoin, added phthalates, dye, and gluten ingredients. Always vegan, colour-caring, and powered by science.
- Elevate Your Haircare Routine: Experience the purely sensorial lush, luxurious lather of the EverPure Sulfate-Free Purple formulas and a sophisticated, blooming fragrance, with floral notes.
How to use
- Apply EverPure Sulfate-Free Purple Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Purple Sulfate-Free Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse. Use EverPure Purple Sulfate-Free routine 2 to 3 times a week instead of your usual shampoo.
Ingredients
Most Liked Positive Review
Keep your Colour True
I have used other purple shampoo products but this was a first for #Everpure purple Shampoo.I highlight and colour my hair blonde and find it hard to keep the colour without it turning brassy orange.Everpure lathered up nicely, only needed a small amount .Nice deep purple colour, I was a bit nervous...
Most Liked Negative Review
It's not for me
I've tried this shampoo over a couple of days in combination with the conditioner. Overall it lathers well, but the scent is very strong - like a bad men's cologne. Unfortunately, it only toned the highlighted parts of my very light blonde hair. Not what I was going for. I tried leaving it on va...
Reviewed by 3512 customers
Super Produit et abordable
Verified Reviewer
Reviewed at
lorealparis.ca/Très bon produit pour éclaircir les cheveux foncés qui ont un ton orangé. Rends les cheveux hydratés et soyeux toutes les fois. Recommandation positive.
Unpleasant smell
Verified Reviewer
Reviewed at
lorealparisusa.comThis shampoo has an unpleasant smell, which reminded me of tree tea oil. Used once, won't use again.
Excellent L'Oreal Purple shampoo
Verified Reviewer
Reviewed at
lorealparisusa.comMy hairdresser recommended purple shampoo and I chose L'oreal Ever Pure. I constantly receive compliments on my hair!
Love it!
Verified Buyer
Reviewed at
lorealparisusa.comWorks good growing out my white grey hair lots of compliments .I even add a little to my reg shampoo to alternative.
Love my white hair now! No more yellow!
Verified Buyer
Reviewed at
lorealparisusa.comI have white hair with really heavy yellowing either due to minerals in my well water or from using T-Gel shampoo on my itchy scalp. Thought I'd end up with old lady lavender hair. But no! The purple combo toned the yellow way down and blended it into my white hair. I'm thrilled.
Amazing product
Verified Reviewer
Reviewed at
lorealparisusa.comI recently bought a long blonde human hair wig and it came with a brassy yellow tone so I bought L'Oréal sulfate free purple shampoo and wash it and soaked it in it for 15 minutes and it came out BEAUTIFULLY! It's all gone and I love it! The best purple shampoo I've ever tried.
Excellent
Verified Buyer
Reviewed at
lorealparisusa.comI never write ratings however, I just used Loreal Ever Pure Purple Shampoo and I am amazed! I have highlighted blonde hair and bought the shampoo because I liked the idea of neutralizing any brassy tones. First, it was fun to use "purple" shampoo & I was not worried that I would end up with lavender hair color (on blonde). Also, did not need any after wash "color rinse" (although I would not have minded). I will definitely purchase this again!
Too thick
Verified Buyer
Reviewed at
lorealparisusa.comAlthough this did a good job of cleaning my hair, it is too thick and gooey. At least half of a squirt ends up on the shower floor before I can rub my hands together and get it in my hair.
A+++
Verified Reviewer
Reviewed at
lorealparis.ca/Love how soft my hair is and the fragrance is super clean and fresh. I've been looking for something to tone down brass in my hair and this works great
Fantastic love it
Verified Buyer
Reviewed at
lorealparis.ca/I have an extreme sensitivity to fragrance which leaves my product choices few and far between. I took a chance and this is amazing no overpowering florals just smells clean and fresh thank you