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Shop nowSuperior Préférence Permanent Hair Color
Superior Préférence Permanent Hair Color
$22.29
$22.29
Plus tax
330 PC Optimum points
Colour: Natural Light Ash Brown
Natural Light Ash Brown
Quantity
1
Ways to get it
Get it shipped
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Available at select locations.
Free shipping $35+(pretax). Under $35: $8 fee
Buy online, pick up in store
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Available at select stores.
Pick up times vary. See exact times at checkout
Find in store
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Available at select stores.
Price, promotions, and stock availability subject to change.
About this product
Item #065338054842
- L'Oréal Paris Superior Préférence is a premium permanent hair color, delivering a salon-quality result at home. Its unique gel-oil formula ensures precise application and optimal adherence for rich, luminous color that defies fading for up to 9 weeks. Paired with our Shine Protect Conditioner, enriched with a UV filter and Vitamin E, this system leaves hair 10x stronger* and radiantly shiny while providing flawless 100% grey coverage.
Features & benefits
- Up to 9 Weeks of Fade-Defying Color: Achieve impeccable hold and vibrancy with our high-tenacity dye technology that resists fading for weeks; enjoy rich, luminous color that stays true.
- 10x Stronger Hair: Experience enhanced durability with our complete coloring system, which reinforces the hair fiber against daily damage and styling for a healthier look and feel.
- 100% Grey Coverage: Enjoy a uniform and natural-looking result that perfectly covers even stubborn greys for a rich, sophisticated finish; ideal for all hair types and textures.
- 2x More Shine: Reveal mirror-like luminosity and silky softness with a conditioning treatment designed to polish and protect every strand for a healthy-looking, radiant glow.
- No-Drip Gel-Oil Formula: Master the art of at-home colouring with a premium texture that ensures precise application and optimal adherence to the hair without the mess.
How to use
- HOW TO USE :
- 48h before colouring do the allergy test.
- Step 1: Apply product using the applicator, squeeze colour mixture immediately to dry, unwashed hair. Work gently through hair as you would a shampoo, and apply to grey areas first.
- Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15 to 20 minutes.
- Step 3: Rinse out. Add a small amount of warm water to hair and work into a lather. Then, rinse with warm water until water runs clear.
- Step 4: Apply the Shine Protect Conditioner and massage through hair. Leave on for 2 minutes before rinsing through with warm water until the water runs clear.
Ingredients
Ingredient List: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE