The roots of my hair turned out really nice and red, but after the first wash, the ends if my hair were completely brown like my original hair colour, almost like I never dyed it. Definitely NOT permanent, would not buy again.

Love this colour and how it makes my hair feel and look. The first time I used Feria Deep Copper Blonde I was surprised at the colour my hair turned out, but loved it! It made me feel empowered, and I haven't looked back. I use this once every 8 weeks and my hair hasn't been damaged. Definitely 5 stars for me.

This colour gave me copper light brown. Not light brown. Meh not a fan of this colour.

I just wanted to say I thought the product worked beautifully and I couldn't have asked for a better experience thank you so much for a great experience

I recently bought the 8S medium silver blonde that says new shade on it. When I put the mixture together it was a reddish orange colour which is not the right shade for this colour. Luckily I had another box of it that did not say new shade on it and when I put the mixture together it turned out more purple toned like the boxes I used before. I even tested that orange/reddish one on another piece of hair and it turned orange. I used the other box that was purple toned and it turned out as it said on the box according to my colour highlights( a beautiful ashy blonde). This company should not be playing around with other peoples hair because that would have been a disaster if I used the box that said new shade on it and it would have definitely resulted in a law suit!!!!!

I have been using this dye for years and have never had any problems. It's easy to use and the colour is gorgeous! I noticed this particular shade was on clearance and I really hope Shoppers does not stop carrying it as it has been my "go to" brand since they stopped carrying the Perfect 10 Blonde shade.

I've had better success with box die as a teen who knew nothing about it. After the recommended time of 25 minutes, it seemed no change had happened. So I left it on a bit more. I was left with no blonde and orange streaks through my roots — and they are not that dark. I'm going to have to do a root touch up now and start over. Such a waste of time, money and effort.

I am extremely dissatisfied with the coverage and that this colour was nothing close to what it said it was. I cannot find the 5C anywhere and this looked like the next best match but it is not ashy at all it turned out amber and terrible in formulation..please do not change formulas if they were good to begin with. Also the product was bubbly when I was applying it!

I received the Loreal hair dye from Topbox as a sample to review. It worked really well stuck to my hair fantastically cause I usually dye and washes out on first wash. This one was vibrant and even. I went dark for first time and love the product results.

I use to colour my hair T4RA every 6-8 months depends on my gray hairs growing up it's already 30 years since I started using the hair colour. My hairs look shining and healthy.