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Superior Preference, Permanent Hair Dye
Superior Preference, Permanent Hair Dye
$13.99$22.29
$13.99$22.29
Plus tax
Sale
Offer ends Nov 13 at 4:59am UTC.*
195 PC Optimum points
Colour: Dark Brown
Dark Brown
Quantity
1
Shipping
-
Available at select locations.
Pickup
-
Available at select stores.
Same-day delivery
-
Available at select locations.
Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.
*While quantities last. We reserve the right to limit quantities to reasonable household use.
About this product
Item #065338054750
- L'Oréal Paris Superior Préférence is a premium permanent hair color, delivering a salon-quality result at home. Its unique gel-oil formula ensures precise application and optimal adherence for rich, luminous color that defies fading for up to 9 weeks. Paired with our Shine Protect Conditioner, enriched with a UV filter and Vitamin E, this system leaves hair 10x stronger* and radiantly shiny while providing flawless 100% grey coverage.
Features & benefits
- Up to 9 Weeks of Fade-Defying Color: Achieve impeccable hold and vibrancy with our high-tenacity dye technology that resists fading for weeks; enjoy rich, luminous color that stays true.
- 10x Stronger Hair: Experience enhanced durability with our complete coloring system, which reinforces the hair fiber against daily damage and styling for a healthier look and feel.
- 100% Grey Coverage: Enjoy a uniform and natural-looking result that perfectly covers even stubborn greys for a rich, sophisticated finish; ideal for all hair types and textures.
- 2x More Shine: Reveal mirror-like luminosity and silky softness with a conditioning treatment designed to polish and protect every strand for a healthy-looking, radiant glow.
- No-Drip Gel-Oil Formula: Master the art of at-home colouring with a premium texture that ensures precise application and optimal adherence to the hair without the mess.
How to use
- HOW TO USE :
- 48h before colouring do the allergy test.
- Step 1: Apply product using the applicator, squeeze colour mixture immediately to dry, unwashed hair. Work gently through hair as you would a shampoo, and apply to grey areas first.
- Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15 to 20 minutes.
- Step 3: Rinse out. Add a small amount of warm water to hair and work into a lather. Then, rinse with warm water until water runs clear.
- Step 4: Apply the Shine Protect Conditioner and massage through hair. Leave on for 2 minutes before rinsing through with warm water until the water runs clear.
Ingredients
Ingredient List: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE