We’ve updated our Privacy Policy and Health Notices effective September 30, 2026
Learn more
$9.99
$9.99
Plus tax
135 PC Optimum points
Colour: 67 matte Confident
67 matte Confident
Quantity
1
Shipping
-
Available at select locations.
Pickup
-
Available at select stores.
Same-day delivery
-
Available at select locations.
Price, promotions, and stock availability subject to change. $8 fee applies to shipping orders below $35. Pickup times vary. *A government mandated bag fee of up to $0.75, based on your province and selected store applies to pickup orders. Fees appear at checkout.
Offers for this product (1)
10000 bonus points
Get 10000 PC Optimum bonus points when you buy 2 participating products. Offers ends 29 Oct at 11:59pm EST.*
*While quantities last. We reserve the right to limit quantities to reasonable household use.
*While quantities last. We reserve the right to limit quantities to reasonable household use.
About this product
Item #717489740678
Features & benefits
How to use
Ingredients
Reviewed by 453 customers
Great rich color
Verified Reviewer
Reviewed at
milanicosmetics.comI bought this a few months ago and just re bought it again it's definitely my go to favorite 🤩
Please MAKE shade I AM AWESOME again
Verified Reviewer
Reviewed at
milanicosmetics.comPLEASE, PLEASE MAKE shade 03 I AM AWESOME LIPSTICK AGAIN !!! Why did you stop making it ? IT WAS THE PRETTIEST COLOR EVER !!!
A winner!!
Verified Reviewer
Reviewed at
milanicosmetics.comBeautiful natural lip color with very soft matte finish, light feel and long lasting. Very unusual formula as iit is not drying to lip at all!!
My perfect lipstick
Verified Reviewer
Reviewed at
milanicosmetics.comI must say that it may be discontinued, so I purchased a lot of bunch at one time. Everybody that comments on my makeup always admires my lipstick.
Gorgeous pale coral l've been looking for.
Verified Reviewer
Reviewed at
milanicosmetics.comPerfect pale warm coral. I love the matte texture but l wish it ladted longer. I gurss it's because it's a pale color.
This is my favorite!
Verified Reviewer
Reviewed at
milanicosmetics.comI would wear this daily. A nice matte, creamy neutral for me. I love how it looks and feels. This is a must have!!
Love this lipstick!
Verified Reviewer
Reviewed at
milanicosmetics.comI am so happy about this lipstick the colors are so versatile to everyone's skin tone, and it just looks so wonderful. I use 74 matte darling. I got it from my grandmother, and I use it almost everyday! I hope it never gets discontinued.
Beautiful Soft Color
Verified Reviewer
Reviewed at
milanicosmetics.comMy sister recommended this brand and color, got home to try it oh my goodness 😍 love it! Beautiful soft color for my complexion. Can't wait to buy again. Definitely reasonable price 👍
Bring it back!
Verified Reviewer
Reviewed at
milanicosmetics.comI love these matte lipsticks I have been using them for over 10 years plus! Now with that being said what happens with Matte innocence and matte beauty? One is gone the other is always out of stock are they rebranding them? Please let me know I need to know ! Thank you

Definitely would recommend
Verified Reviewer
Reviewed at
milanicosmetics.comThe formula is amazing, great quality for the price.






