Opposites attract with this age-defying Fully Charged Mascara, powered by innovative magnetic technology, it attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes thick, volumize, and separate, taking your lashes to extreme lengths. Speak volumes with one simple flutter. Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, volumize, and separate for all-day performance. The lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. You’ll love the lash-conditioning ingredients that add shine and nourish, helping lashes maintain lift and curl and appear more flexible. • 98% instantly amplified lashes.* • 93% said lashes retained their curl well.* • 90% experienced no flaking.* • 93% experienced no smudging.* • 100% said the mascara was easy to remove.* *Based on an in-house perception study