This is a nice and light firming product. Great to use alone or under makeup to help concealer go on smoother and set nicely. Fills in fine lines and brightens. I would recommend this product to anyone with fine line concerns.

Beautiful natural product that absorbs into your eye refreshes, and feels cooling and diminishes lines.

I've been using this product for a little while now and I'm already noticing a few results. I've seen some firming in the corner of my eye "crows feet" and also a little change in creasing in my under eye. I'm excited to see more results!

This tired mom needs all the help with her under eye bags as she can get! I had been hearing about the benefits of niacinamide and was glad I found this product! I might not always get the sleep I want but at least I don't have to look like it!

I absolutely love this eye serum! I have tired eyes a lot of mornings and this did the trick in an instant. I put it on and within a few minutes my eyes looked smoother underneath and had less puffy of an appearance. I'm a huge fan!

I've been using PUR Tone Up Niacinamide Firming Eye Serum for the past few weeks at both morning and night. The serum is lightweight, soothing, cooling and easy to apply. I only need to apply a small, pea-sized layer under my eyes with a gentle patting motion. Over the course of 3 weeks, this product has significantly improved the appearance of my previously dark and puffy under eye area. It's also been a great moisturizer. I look forward to continuing my use of this serum in the future and definitely recommend it to others!

I have always been a huge fan of this brand and their products and this product is no different. It's a lightweight formula, not too heavy that it's greasy, not too light that it's drying. Just what I needed for under the eyes! Love it

I love how you feel when you are done with the rest of your day and I love how comfortable it was for me to put this product on my eyes looked good and I felt good I think I looked young when I wear this

This serum is so amazing! I wasn't expecting the level of effectiveness that I'm seeing while using this. The bottle is a perfect size to take on the go if needed. The consistency of the serum is perfect. It's light and easy to spread, and absorbs really quickly. A very little bit goes a long way, so this bottle will last a while. As for results, I am seeing a reduction in my puffy under-eye skin. I'm usually embarrassed by the skin around my eyes and its lack of elasticity as I age. This stuff really does appear to be firming that up noticeably! I feel so much better knowing that I can use this, especially on days where I don't sleep as well and my skin is extra puffy and tired looking.

I received this complementary exchange from my honest review. I love pur cosmetics and was so excited to try this tone up eye serum. It was super hydrating, easy to use and apply, and I have put this in my skin care routine.