I do not like the new formula or packaging...please bring back the old one!

Really love how long this lasts however do think it was quite drying on the lips. When paired with another lipstick or gloss it feels great but the matte finish is very drying! However is definitely pigmented and long lasting

Why have they discontinued this lipstick it's the best one I've ever used and stayed in all day.

I love the color selection for this lipstick. Covers very well with each layer adding more color. I like how it holds even after drinking or eating. The matte effect looks well without drying lips. Removing the product does come off with a good makeup remover because of the coverage. I would recommend if you want a lipstick that lasts.

I've never used Rimmel lipstick before, and as someone who loves lipstick, I was excited to give these a try. Lipsticks are probably my favorite beauty product to buy! I picked these up because they were on sale—buy one, get one 50% off. I purchased Rock Me Purple and Ruby Passion. I'm not going to lie, both shades looked beautiful when swatched. However, once I applied them individually, I felt they weren't as pigmented as Maybelline Super Stay Matte lipsticks. Because of that, I decided to try layering the two colors together, and I liked the result much better, but hated having to layer them. However, combining the shades gave me a richer color that looked more flattering on my lips. That said, I really liked the dry-down. My lips didn't feel dry or uncomfortable at all—they stayed soft, and the color didn't rub off or transfer, which was a big plus for me. Overall, while I wasn't impressed with the pigmentation of the shades on their own, I enjoyed the look I achieved by wearing them together and appreciated how comfortable and long-lasting the formula was.

My lips are very soft. The color lasted for a while. Great quality easy to apply. The color was perfect not too bright not too late. did not have to reapply.

I hate, literally hate the new formula and the packaging looks generic and the applicator sucks. I loved the old formula and the packaging was way better. Have to find a new brand. No more rimmel for me.

It's really good and smells nice and also very comfortable to wear . The colour is too light for me tho it's alright I love it.

I love this so much the color really pops. It's very bold so if you're looking for something like that this is definitely for for you and it doesn't take tiling to dry

I love this product the color pops so well and the matte finish doesn't make me want to wipe it off it's a very good product.