Want your eyes to POP in your look of the day? Why spend all that time doing your make up just to use the wrong mascara? It doesn't flake off or start coming off half way through the day.

Love the consistency of this! The texture definitely brings my lashes wonderful volume! And I love how it doesn't clump up so it creates definition in my eyelashes. 

My longtime favorite drugstore mascara. It's really pigmented but removes easily. It doesn't clump and really defines every lash. It super easy to apply multiple coats. It reminds me of much more expensive mascaras.

I used this mascara twice and I want to say that the result was really good. I use this product daily after buying it. It is not allergic, this is so important for me

Love the light weight consistency of this mascara i feel so much comfort knowing my lashes are on point all day long.The light scent it has is very nice and also the pigmentation is amazing make my lashes look so pretty and full.

One of my all-time favorites I have super long lashes naturally without mascara, but this mascara gives me the perfect touchup needed For any minutes keeping or something special. The consistency doesn't cause my lashes to clump as an easy removal doesn't cause my lashes to get stuck together.

Not my favorite mascara I feel like it dried my eyelashes out - this is super black and great for the look but long lasting is not what it's meant for

This mascara is surprisingly good and from the drugstore. I like how you can build up the product to get a really black application. I also like how there is no flaking during the day. Removal is a breeze and never leaves me with raccoon eyes.

I love this mascara! It makes my lashes look full and it doesn't smear or look clumpy. I love the brush too, it separates the lash hairs perfectly.

I love the volume this mascara provides. I have worn rimmel products for years and will always gravitate towards their products. The packaging is great and eye catching.