1) Activate your enamel shield 2) Stronger defence* 3) 24 hour cavity protection* (with twice daily brushing) 4) #1 dentist recommended brand* (for acid wear - data on file)

Always follow the label. Adults and children 12 years of age and over: Brush teeth thoroughly (for at least 1 minute), twice daily, preferably after each meal or as directed by a health care practitioner. Spit out and do not swallow. Use no more than 3 times/day. If irritation occurs, discontinue use. Sensitive teeth may indicate an underlying problem that needs prompt care, stop use and consult a dentist if symptoms persist or worsen. Stop use and talk to your dentist or doctor immediately if you experience swelling of the mouth or face. Not for use by children under 12 years of age. Retain carton for additional information.
Warnings
Keep out of reach of children. If swallowed, call a poison control centre or get medical help right away

MEDICINAL INGREDIENTS: Potassium Nitrate 5% w/w, Sodium Fluoride 0.254% w/w (Fluoride 0.115% w/w). NON-MEDICINAL INGREDIENTS: (alpha) cocamidopropyl betaine, flavor, glycerin, hydrated silica, PEG-8, PVM/MA copolymer, sodium hydroxide, sodium lactate, sodium methyl cocoyl taurate, sodium saccharin, sorbitol, titanium dioxide, water, xanthan gum.