If you have sensitive teeth, it's probably due to exposed dentin. This is the softer substance beneath your tooth enamel. It is full of tiny holes that lead directly to the nerve at the center of the tooth, which is why you can feel sensitivity pain with cold and sometimes hot food and drinks. With a daily toothpaste such as, Sensodyne Brilliant Whitening you'll get dual benefits: a toothpaste that provides long lasting sensitivity care*, while also helping to whiten your teeth by removing stains. With twice-a-day brushing Sensodyne Brilliant Whitening builds 24/7 ongoing protection against sensitivity and strong teeth & healthy gums. The formula has a fresh minty taste to help freshen breath. Sensodyne is the No.1 dentist recommended brand for sensitive teeth. *With twice daily brushing

Québec regulation does not allow pharmacist-owners to award PC Optimum bonus points on any medication or activity related to the practice of pharmacy.

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