It stays on all day. If you eat or have coffee over the course of the day, it will wear a bit, but its staying power is much better than most 'long wear' products. I will say that it is a good idea to put a gloss over it to keep your lips moisturized/from drying out, but that is not unique to long-wear products.

I have had 5 of these. I have 3 left and am excited to try new colors. I cannot say enough good things about this product. I love it as an all-over application after lining. It lasts beautifully. My advice is top lip first, then bottom to have the stronger color pay off on the upper first. I have had none of the challenges people write about; however, I keep my lips well moisturized and am into lip masques and related products.

This stain stays put all day. It doesn't bleed into the fine lines around my lips like other products do.

Oh wow- if only the back of my hand were my lips! No color after layer upon layer to lips THEN a blotchy, uneven, dried up mess. Needs to be improved before relaunch🤔

These are very pigmented and not drying. I would love to see some nude shades. They wear a long time, but some shades can feather a little.

I agree with the person who said this is unlike any other lip stain. I have tried so many lip markers and stains over the years. All of them wear off much too quickly. I love the fact that this lip stain stays on truly all day, even with eating and multiple aquaphor applications. My only request is to make a true light brownish nude. Malala is too strong and dark and red. Hillary and Elizabeth are both very orangey pink.

This stain is completely different than any you've ever tried - it applies differently and it lasts forever. It doesn't dry out my lips and the color is perfect. it really is a stain and doesn't sit on top of my mouth. It looks great without a gloss over, but you can use one as well. I will literally never bother looking at another lip product.

Me and my mum went into mecca looking for a lip stain and everyone said stila was the best.. tried it on our hands and lasted all day. However, when we applied to our lips they dried out and i can barely open my mouth or smile without my lips feeling like they're being ripped, and they are. It would be fine if this was a reaction for just one of us but it's both.

The absolute best lip stain I've ever tried. Love using this as a lip liner. It lasts for hours! Paired with gel lip oil it's THE perfect combo.

The shape of the marker makes use very easy. Even for someone with some moderate motor difficulties in their hands like me. Color can be worn as is or wiped down with a wet towel for a slightly less bold look. Beautiful either way. It does feather a small amount on the lips but I just overline a tiny bit and that seems to help. A clear or appropriate colored lip liner would probably also help.